Here you will find useful tips and tricks on how to leverage these economic impact findings and make the case for arts support in your local community.

Case-Making Tools

Arts & Economic Prosperity IV Sample PowerPoint (PowerPoint, 4,155 KB)
Download this sample PowerPoint presentation of the national economic impact findings. You can also insert your community's local findings into this presentation and use it to present to key leaders and decision-makers in your community. 

Arts & Economic Prosperity IV Press & Media Toolkit (PDF, 4,730 KB)
Complete with sample op-eds, proclamations, media alerts, and more, this tool kit is designed to help you effectively disseminate, share, and leverage the findings of Arts & Economic Prosperity IV in your community. Also find tips on getting the message out within your local arts & business communities, as well as to your elected officials.

"Swiss Cheese"  Press Release and Media Alert  (Word, 65 KB)
To help make the case for the arts in your local media, we suggest you download this editable copy of our press release and tailor it for your local area.

United States Conference of Mayors Resolution (PDF, 89 KB)
On June 13–16, at its 80th Annual Meeting, the U.S. Conference of Mayors unanimously adopted a resolution supporting the conclusions of the Arts and Economic Prosperity IV study and urged mayors across the country to invest in nonprofit arts organizations through their local arts agencies.

Arts & Economic Prosperity IV Sound Bites (PDF, 305 KB)
View our list of sample sound bites, perfect for using when talking to the press and other stakeholders about the Arts & Economic Prosperity IV study.

Resources from our Study Partners

These sample press packets, infographics, and brochures are great examples of how Arts & Economic Prosperity IV study partners have effectively customized and presented AEP IV findings to their local communities

  • Sample Customized Report The Greater Philadelphia Cultural Alliance developed their own customized regional report by conducting further analysis on AEPIV findings
  • Sample Microsite The Arts and Humanities Council of Montgomery County developed their own site on how to use and disseminate the information locally.

Charts, Graphs, Tables

Download key charts, graphs, and tables from Arts & Economic Prosperity IV.

All files are in JPG format.

Per Person Spending
Pie Chart

(274 KB)

 Audience Spending Callout
(141 KB)

Download the complete set of charts, graphs, and tables from the full Arts & Economic Prosperity IV report. (Word, 2.1 MB)

Methodology

Want to know more about how the study was conducted? Questions about the methodology?

Download our Detailed Study Methodology for more information. (PDF, 252 KB)

Selected Quotes

View a list of quotes from our national sponsors about Arts & Economic Prosperity IV. (Word, 162 KB)

Frequently Asked Questions

Read our FAQ page to find the answers to our most frequently asked questions about Arts & Economic Prosperity IV

Tutorial Videos

Visit our videos page to watch a short series of videos meant to guide users through leveraging the study's key findings. In addition, the footage from the release event of Arts & Economic Prosperity IV has been archived here.

 

Back to AEP IV Home

 

Economic Impact of the Nonprofit Arts & Culture Industry

Welcome to the Arts and Economic Prosperity IV Report

Every day, more than 100,000 nonprofit arts and culture organizations act as economic drivers - creating an industry that supports jobs, generates government revenue, and is the cornerstone of our tourism industry. This study documents the key role played by the nonprofit arts and culture industry, and their audiences, in strengthening our nation’s economy.

Ready to get involved in our next iteration of Arts and Economic Prosperity? CLICK HERE to find out more about how to participate in Arts and Economic Prosperity V, commencing in 2015.  Be a part of creating this powerful advocacy tool for YOUR community. Questions?  Please send us an email.

 

CUSTOMIZED
ECONOMIC IMPACT
STUDIES AVAILABLE


Americans for the Arts
offers studies for
organization, events,
and communities.

Learn More

 

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STUDY REGION MAP
Browse our participating
study regions and
download a one page
economic impact summary
from your local area.

 

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AEP IV CALCULATOR
A free simple tool to
estimate the economic
impact of your nonprofit
arts and culture organization
on your local economy.

Economic Impact of the Nonprofit Arts & Culture Industry

Viktorya Vilk

Expanding the Arts Ecosystem in Malawi

Posted by Viktorya Vilk, Aug 01, 2017


Viktorya Vilk

Malawi has no shortage of artists. What’s needed is a more robust arts ecosystem in which artists can grow and thrive. There is no question that the arts are critical to fostering human development, establishing identity through shared cultural heritage, bolstering democracy, and protecting human rights. It is high time that international donors and the Malawian government realized that one of the country’s greatest resources—arts and culture—remains largely untapped.

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Mr. Robert Lynch

From Jobs to Dinner to Even Milking Cows, the Nonprofit Arts Are a Multi-Faceted Economic Powerhouse

Posted by Mr. Robert Lynch, Jun 17, 2017


Mr. Robert Lynch

In 2015, Americans for the Arts set out to determine the economic impact of the nonprofit arts industry through Arts & Economic Prosperity® 5 (AEP5), the largest national study of its kind. It has been five years since the last such study, which came shortly after the Great Recession. We focused on 341 regions representing all 50 states and the District of Columbia, including 14,439 arts and cultural organizations, and an extraordinary 212,691 audience members. Surveys were collected throughout 2016, and results were revealed June 17 at Americans for the Arts’ Annual Convention in San Francisco. The numbers are remarkable.

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Randy Cohen

Arts & Economic Prosperity 5: How the Nonprofit Arts & Culture Industry Impacts the Economy in Your Community

Posted by Randy Cohen, Jun 17, 2017


Randy Cohen

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

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Mr. Jay H. Dick

8 Ways the Arts Can Boost Your Local Economy

Posted by Mr. Jay H. Dick, Jun 09, 2017


Mr. Jay H. Dick

The arts and culture sector is often looked at through a very narrow lens. Theatre productions, museum exhibitions, and symphony orchestras typically comprise the average person’s concept of the arts. What’s more, the arts are often viewed as isolated instead of being seen as part of a larger economic ecosystem. But key decision-makers and leaders understand that the arts can be an important part of a city’s economic development and growth strategy—and this growth often comes without huge price tags or tax concessions.

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Ms. Rena Blades

Leveraging the Power of the Arts: Collaboration Between the Arts and Business is Transforming Palm Beach County

Posted by Ms. Rena Blades, May 12, 2017


Ms. Rena Blades

A few weeks ago, Bureau of Economic Analysis of the U.S. Department of Commerce released the results of a comprehensive cultural industry impact study. Florida, with 3.3 percent growth, is in the top five states for the fastest-growing arts and culture job markets in the nation. The Cultural Council of Palm Beach County has made it a priority to harness this economic power and put it to work to build more robust cultural facility infrastructure, promote arts districts, and cultivate an ever-stronger community of artists.

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Ms. Sheila M. Smith

Take Arts Advocacy on the Road

Posted by Ms. Sheila M. Smith, Apr 14, 2016


Ms. Sheila M. Smith

“I pledge to you that the Mayor, the City Council and indeed the City of Fergus Falls will invest more in the arts.”

-Mayor Hal Leland, Fergus Falls, MN

This is just one of the astonishing things said by public officials as we traveled around the state doing the Creative Minnesota Road Show. Drawing together city council and county board members, mayors, and regional and local economic development staff along with arts advocates of every description, the 91 presentations of our 29 economic impact studies of the arts were held in every corner of Minnesota in 2015. I put 7,000 miles on my car. I could now do these presentations in my sleep. But I have to tell you that it was really fun to run from place to place being the bearer of good news.

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Joe Ritchey

Public Art Spurs Economic Development

Posted by Joe Ritchey, Sep 01, 2015


Joe Ritchey

From a purely business perspective, the arts in general and public art in particular are demonstrated spurs of economic development. This happy reality has proven true in my work as the Principal and sole employee of Prospective Inc., which is the exclusive leasing agent for the 4-million-square-foot office component of Reston Town Center, an internationally-recognized urban mixed-use development located in Reston, Virginia.

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Mary Anne Phan

Aggregate Arts

Posted by Mary Anne Phan, Mar 09, 2016


Mary Anne Phan

Mary Anne Phan is the most recent winner of the NABE Foundation/Americans for the Arts Scholarship Award.

Since the age of five, I cannot remember a day where I have not held a violin in my hands. After sawing away at a wooden box for fifteen years, I’ve certainly learned some lessons beyond how to perform an informed interpretation of Bach. The inflection point of my violin career came from studying the legendary Mozart Concerto in G Major. Every violinist knows it, has played it, and has a different opinion on just about every note in the piece. Revelation came when my teacher paused and asked “What’s your plan for that first line?” As an eleven year old I had no semblance of what she meant, but her words resonate with me to this day.

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Ms. Stacy Lasner

The 10 Best Businesses Partnering with the Arts Take the Stage!

Posted by Ms. Stacy Lasner, Oct 15, 2015


Ms. Stacy Lasner

On Tuesday, the 6th of October, 175 businesses and arts leaders gathered together at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its eleventh year, this black-tie gala presented by Americans for the Arts’ Business Committee for the Arts brought an evening of stories and musical performances that testified to the ability of the arts to uplift and inspire.

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Mr. Robert Lynch

On Vacation? Rise and Shine -- Explore the Arts All Around You!

Posted by Mr. Robert Lynch, Sep 02, 2015


Mr. Robert Lynch

It's almost Labor Day and in my family, growing up, that meant vacation. It was always the time for travel and discovering new places, which of course is now an activity we call tourism. It is still the time I choose for getting away and as I write this, I am on my way to Morocco. I'm looking forward to many new arts, music, culture, craft, architecture and people discoveries.

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John Pappajohn

The arts mean business in Iowa

Posted by John Pappajohn, Aug 13, 2015


John Pappajohn

Ask an outsider what they know about Iowa, and they may say one of three things, CORN ... HOGS ... and FARMLAND. Yes, Iowa is known for its agricultural bounty.

But visit the world-famous Art Institute of Chicago, and you’ll undoubtedly run into “American Gothic,” a painting universally recognized as a cultural icon — created by Grant Wood, an Iowan.

The explosion in the numbers of artists and arts activities in the 1940s and 1950s left a legacy that continues today, and what may come as a surprise is that in Iowa, the arts serve as an economic driver that attracts companies, creates jobs and grows local and state revenue. Without a doubt, the arts mean business in Iowa.

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Mr. Jay H. Dick

Plastered in Paducah

Posted by Mr. Jay H. Dick, Jul 29, 2015


Mr. Jay H. Dick

I first learned about Paducah, KY eleven years ago when I started working at Americans for the Arts. Where is Paducah, you ask? Well, it’s a town of about 25,000 people nestled where the Ohio and Tennessee rivers converge, approximately 140 miles north of Nashville in the western sliver of Kentucky. But don't let this quaint town fool you, as it packs a huge arts punch. 

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Randy Cohen

What’s Measured Matters . . . Private Giving to Arts & Culture: Way Up in 2014!

Posted by Randy Cohen, Jul 10, 2015


Randy Cohen

Support for the nonprofit arts in the U.S. is a mosaic of funding sources—a delicate 60-30-10 balance of earned revenue, private sector contributions, and government support. The arts sector relies on contributions to keep its cultural products and services affordable and accessible to our communities.  We pay close attention to philanthropy because even small fluctuations in contributed revenue can be the difference between an arts organization broadening its reach or facing a deficit. Every year the Indiana University Lilly Family School of Philanthropy publishes their annual Giving USA analysis on philanthropy. Their latest report shows that 2014 was a very good year for the arts.

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Ashley McDonald


Ms. Felicia W. Shaw

So, What Do You Do?

Posted by Ashley McDonald, Ms. Felicia W. Shaw, Jun 26, 2015


Ashley McDonald


Ms. Felicia W. Shaw

Editor’s Note: Ashley McDonald, Membership Associate at Americans for the Arts, interviewed our member Felicia Shaw about her work in the arts field. At the time of this interview Felicia was in the process of transitioning from her role as interim executive director of Young Audiences of San Diego to her new role as executive director of the Regional Arts Commission (RAC) in her hometown of St. Louis, MO.

AM: Can you describe your role at St. Louis Regional Arts Commission (RAC)?

FS: My job at RAC will be to assume the leadership role of a local arts agency that has had an impressive 30-year history of growing the arts and culture community throughout the St. Louis region. I’ll be working to preserve the vitality of a successful organization that is ready to grow to the next level, particularly at a time when St. Louis is turning the corner and looking to the future. I am charged with establishing a vision for RAC and strategically moving the organization forward in a new and impactful way for the next decade and beyond.

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Mr. Robert Lynch

Chicagoland's Arts and Culture Brings the Vibrancy -- and Money, Too!

Posted by Mr. Robert Lynch, Jun 12, 2015


Mr. Robert Lynch

This article has been co-written with Michelle T. Boone, Commissioner with the Chicago Department of Cultural Affairs and Special Events, and originally published by The Huffington Post on June 12, 2o15.

Deplaning at Chicago's O'Hare, it's easy to daydream of the world-famous art that awaits: the gleaming, 100-ton stainless steel Cloud Gate, Grant Woods' iconicAmerican Gothic, historic architecture and the homegrown Chicago blues.

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Mr. Alex Parkinson

Creativity and Impact: Can the Arts and Corporate Philanthropy Coexist?

Posted by Mr. Alex Parkinson, Apr 30, 2015


Mr. Alex Parkinson

Some people are numbers focused, others are creatives. In business, it is often the metrics and the people behind them that pull the strings and the corporate philanthropy field is following the same path. Social impact is increasingly measured by data and used by corporate funders as the basis for grant-making decisions. This trend has not necessarily been kind to the arts sector, as corporate giving budgets have reshuffled to target organizations and initiatives that can quantify their impact.

Giving in Numbers: 2014 Edition found that total giving to Culture and Arts fell by 20 percent between 2010 and 2013, a result that suggests organizations operating in the field have struggled to successfully capture the metrics and information necessary to demonstrate impact in a way companies can understand. Americans for the Arts is responding to the decline, however, with a shrewd assessment of the place arts has in the corporate philanthropy world—it’s not just about impact that can be supported by data, but about using creativity to broaden conversations and generate support.

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Mr. Jay H. Dick

The Arts Mean Business

Posted by Mr. Jay H. Dick, Apr 28, 2015


Mr. Jay H. Dick

If your city had a new construction company move to town, this would be good news – more jobs, more economic activity, and more tax revenues to be collected. How about if your city received funding from your state to widen a road? Again, you would probably welcome this news with open arms. Now, think about a new arts organization moving to town. Would you look at this group with the same economic lens that you used to look at the construction or transportation business?

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Mary Fouratt

Art in Motion: Monmouth Arts and New Jersey Transit

Posted by Mary Fouratt, Apr 23, 2015


Mary Fouratt

Formed in 2011 and led by Monmouth Arts, the MoCo Arts Corridor Partnership is a creative placemaking initiative that brings artists, arts groups, municipal art councils, creative businesses, local and regional tourism offices, the County Economic Development, Tourism and Planning Offices, and NJ Transit together to establish coastal Monmouth County as a cultural destination. The 41 towns from Matawan to Manasquan are rich with over 50 arts organizations both large and small and include the major arts hubs of Red Bank, Long Branch, and Asbury Park as well as smaller towns with active grassroots arts groups.

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Ms. Aileen Alon

Arts, Culture, and Community Development

Posted by Ms. Aileen Alon, Apr 17, 2015


Ms. Aileen Alon

Using the arts and culture to shape, build, and identify communities is not a novel concept; however, its place in the realm of community development is gaining more traction and credibility by community development practitioners, funders, policy makers, and community stakeholders themselves. The process of integrating art into community development is rewarding but arduous, particularly for emerging leaders such as myself. It often feels as if you have to “prove” yourself in, understand, and speak the language of two very different fields.

But the first question is almost always why? Why should art be integrated into community development?

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Candace Kita

Play Harder, Work Harder: Experiments Within Emerging Leaders Networks

Posted by Candace Kita, Apr 14, 2015


Candace Kita

When was the last time that you were told to “play harder”? Unless you happen to work at an extremely progressive workplace such as this one—where employees can mentally recharge in a gallery-turned-ball pit—the possibilities for play tend to disappear as we grow older. While arts nonprofits tend to acknowledge that creative thinking and experimentation propel innovation, resources are rarely allocated towards opportunities for staff to regularly weave play with work.

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Randy Cohen

Top 10 Reasons to Support the Arts in 2015

Posted by Randy Cohen, Mar 13, 2015


Randy Cohen

With the arts advocacy season fully upon us, the following is my updated “10 Reasons to Support the Arts.” Changes this year include updating #3 with the BEA’s new Arts in the GDP research, #8 to include a statement about the benefits of the arts in the military, and #10 includes the new Creative Industries data (now current as of January 2015).

This is just one of many arrows to include in your arts advocacy quiver. While it’s a helpful one, we know there are many more reasons to support the arts. What are yours? Please share your #11 (and more!) in the comments section below. What a great collection we can build together.

Please feel to share and post this as you like. You can download a handy 1-pager here.

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Randy Cohen

What’s Measured, Matters . . .

Posted by Randy Cohen, Mar 11, 2015


Randy Cohen

BEA’s Arts in the GDP Study: What Next?

In January 2015, the U.S. Bureau of Economic Analysis (BEA) and National Endowment for the Arts (NEA) released its revised Arts and Cultural Production Satellite Account (ACPSA)—a set of measures of arts and culture in the economy, including its share of Gross Domestic Product (GDP). Much has been written about the truly mind-bending sum of $698.7 billion in industry expenditures—a substantial contributor to the economy that supported 4.7 million jobs in 2012 and represented 4.32 percent of GDP.

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Lucy Wang

I want it all (by Lucy Wang, Americans for the Arts' NABE Scholarship Recipient)

Posted by Lucy Wang, Mar 10, 2015


Lucy Wang

Editor's Note: Lucy Wang is the 2015 recipient of the NABE Scholarship, presented annually by Americans for the Arts and the National Association for Business Economics (NABE) Foundation to a student of both economics and the arts.

Even though economics and art are two very distinct fields, I feel that they are best understood in combination with one another. Art inspires me but can't reveal the quantitative foundations of modern life. Economics allows me to understand the underlying influences of the world, but I synthesize and process the things I learn through art.

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James Brooks

Arts Strategies from Cleveland and Dayton

Posted by James Brooks, Feb 05, 2015


James Brooks

The Gordon Square Arts District (GSAD), which is located in Cleveland’s Westside neighborhood, has four major goals – to improve the district’s streetscapes, to create additional parking throughout the district, to restore and renovate the Cleveland Public Theatre and the Capitol Theatre, and to build a permanent home for the Near West Theatre inside the district.

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J. Kevin McMahon

Seven Key Principles for Curating a Cultural District

Posted by J. Kevin McMahon, Feb 04, 2015


J. Kevin McMahon

Numerous editorials have covered the Pittsburgh Cultural Trust’s work in overseeing Pittsburgh’s most historic transformations—turning a seedy red-light district into a magnet destination for arts lovers, residents, visitors, and business owners. Founded in 1984, the Trust is a non-profit arts organization whose mission is the cultural and economic revitalization of the 14-block arts and entertainment/residential neighborhood called Pittsburgh’s Cultural District, which attracts over two million visitors annually. The organization has grown from a $170k budget in 1984 to a $53M budget today. Most importantly, 90% of the annual budget is allocated to the mission and programs and the organization has maintained a balanced budget year to year.

Below are seven key principles that informed the development of Pittsburgh’s Cultural District.

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Theresa Cameron

Cultural Districts and Communities: Catalysts for Change

Posted by Theresa Cameron, Feb 02, 2015


Theresa Cameron

Welcome to our newest blog salon on Cultural Districts and Communities: Catalysts for Change - our first blog salon of 2015!

Americans for the Arts defines cultural districts as well-recognized, labeled areas of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction. They help strengthen local economies, create an enhanced sense of place, and deepen local cultural capacity.

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Ms. Laura Bruney

Arts Mean Business Forum Highlights from Miami Arts Week

Posted by Ms. Laura Bruney, Dec 18, 2014


Ms. Laura Bruney

The 2014 edition of Art Basel week this December in Miami featured the perfect marriage of arts and business. Beyond the dozens of satellite fairs and thousands of gallery booths catering to collectors, Miami Art Week offered a far more compelling benefit for businesses eager to court potential clients. Pacesetters from all industries and brand power houses swooned at the reach of art week. Developers, financial investment companies, tech start-ups, luxury car brands, and more cleverly leveraged the arts as a strategic imperative for business. These companies know the arts mean business.

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