For Member Artist Gina K., Creative Clay is more than the place she goes three times a week to create exhibit-worthy art that is sold online and in the Good Folk Gallery. “It broke my heart when Creative Clay closed,” Gina said. “That’s the truth.” On March 19, 2020, Creative Clay was forced to close its physical location and cease regular programming due to COVID-19. The St. Petersburg, Florida nonprofit’s two largest programs, Community Arts and the Art Around the World inclusive summer camp, were closed. Before COVID-19, Creative Clay’s Community Arts Program served 50 individuals with neuro-differences, ages 18 and older, Monday through Friday. As many businesses reopened in late spring 2020, Creative Clay remained closed out of an abundance of caution to protect member artists. With a grant from the Community Foundation of Tampa Bay and a donation from Creative Clay board member Hal Freedman and his wife, Willi Rudowsky, Creative Clay Connects virtual classes launched. Donations from several other Creative Clay board members and donors helped fund individual artist kits and pay teaching artists. “I felt really happy because I was able to do art on my own, and it meant that I got to do more art,” said Member Artist Marissa H. “The classes allowed me to expand my art-making abilities.” Through Creative Clay Connects, Creative Clay has honored its vision of arts access for all. While members haven’t been able to meet in person, it doesn’t mean they aren’t connecting.

As a Korean adoptee facilitating anti-racism workshops within the arts field, I have experienced many artists who view race and racism as a black and white binary. I have noticed terms such as BIPOC (Black, Indigenous, People of Color) being weaponized against People of the Global Majority by organizations when they are only referring to the Black community. Now, don’t get me wrong. We do need to center the most harmed and impacted communities which are the Black, Brown, and Indigenous communities. However, that does not mean communities such as the AAPI (Asian American Pacific Islander), Middle Eastern North African, Latinx, and Mixed should be forgotten. If your anti-racism work is not intersectional, you are still upholding white supremacy. This has shown up in the arts community even when artists are practicing and actively becoming anti-racist. I have had conversations with individuals who question if we should call the hate crimes the AAPI community is experiencing because of COVID-19 “racist events.” I have also had to explain that AAPI individuals who are light skinned do hold power but not enough to define, protect, and pass laws to protect our own community. When conversations and topics like these come up, my proximity to whiteness is questioned. This is white supremacy showing up. Not all Asians look like me. Not all Asians have a similar experience.

Located in Chicago’s Humboldt Park, the National Museum of Puerto Rican Arts & Culture (NMPRAC) is the only museum in the country outside of Puerto Rico dedicated exclusively to Puerto Rican arts and culture. Under Billy Ocasio’s leadership as executive director, the museum’s budget has tripled, staffing has grown, and visitor attendance has increased 67%. In 2012, NMPRAC was named the latest City of Chicago’s Museums in the Park, making history as the first new addition in over 20 years. “At NMPRAC, our vision is to be the premier organization that both influences and connects diasporic arts, culture, and history to evolving generations. Supporting both local and national Puerto Rican artists has always been important to the museum. To this day, finding new and creative ways to engage with our communities remains a top priority and can be witnessed through our programming, including the annual Barrio Arts Fest, various workshops, lectures, and panel discussions, as well as through exhibiting work from Puerto Rican artists.” 

According to the artist Alan Michelson—a Mohawk member of the Six Nations of the Grand River who is currently based in New York—history is unfinished business demanding our attention. He believes that American history needs to address some hard truths if we are ever to progress beyond this tragic juncture. Alan also believes that the arts generally, and public art in particular, play significant roles both in addressing complex issues and making important social change. From his Indigenous world view, the violent and fraudulent dispossession of Native people is a significant issue that must be front and center in the national discourse. He has contributed considerably to this discourse, especially in the last couple of years. The Whitney Museum presented his solo exhibition Wolf Nation (Oct. 25, 2019 through Jan. 12, 2020) and College Art Association named him one of their two Distinguished Artists for their 2021 conference. He has made substantive contributions to the national cultural conversation for years. As Alan conveys, “My work is very much grounded in the local, in place, and place can be fraught when you’re Indigenous.” From his perspective, understanding the historical and cultural dynamics of place is at the heart of his work. 

The effective arts advocate needs to articulate the value of the arts in as many ways as possible—from the passionately inherent to the functionally pragmatic—and to deploy the right case-making tool in the right moment. Consider these “10 Reasons to Support the Arts” as your Swiss army knife for arts advocacy. It can feel intimidating Zooming with, or walking into, a legislator’s office—even to experienced advocates. To always feel prepared, I break the advocacy process down into three questions: Who gets the message? What is the message? and, Who delivers the message? When you are preparing your case for the arts, remember The Golden Rule: No numbers without a story, and no stories without a number. The arts are all about stories—often small, always meaningful. Share yours. It is engaging and draws your listener in—and then pair it with the research-based findings in “10 Reasons to Support the Arts.” Yours will be an advocacy visit that is not soon forgotten!

About this time last year, Americans for the Arts staff put our heads together to create a “Trends in 2020” blog post. We didn’t anticipate an economy-grinding pandemic, which has devastatingly shaped everything this past year, but we did hit some of the other trends that occurred—demographic change, rising division and distrust, shifts towards equity, the fight over who would get to vote and political power, and the primacy of data. Across the arts field, most of us would agree that 2020 was a humbling, surprising, traumatic, and frustratingly unpredictable year. While trend forecasting in this moment is a tricky business, understanding what might be coming around the bend is crucial to our success as a field, particularly as we navigate such a volatile time. Who knows, honestly, what 2021 will bring—but the staff at Americans for the Arts got together (virtually, this time) and here’s what we’ve come up with—10 trends that we think will impact arts, culture, and the creative economy in 2021.

Community as a concept is understood universally; in function its possibilities are inherently dynamic. However, community becomes a necessity when it supersedes formation through common interests and is developed by way of shared experiences. For some queer individuals, and specifically ones of color, the ballroom scene is an example of a community formed through the need to have a space where everyone understands each other through shared experience. In interviewing Noelle Deleon, a Black trans woman from Texas, we are allowed insight into the ballroom community that she recently found herself a part of. When asked about the importance of ballroom she says, “It's where queer men and trans women can go to be free. There is an absence of the influence and presence of people who don’t understand us.” However, there is an elephant in the (ball)room, and that is COVID-19. What happens to trans women when it is no longer safe to host these grand balls with hundreds of other people in the room? 

Ten years ago, on March 11, 2011, Japan’s Fukushima Daiichi nuclear power plants suffered massive damage in the wake of an earthquake and tsunami. A dance artist, Eiko Otake, long familiar to audiences at the Flynn Center in Burlington, Vermont where I live, felt compelled to perform in the irradiated disrupted landscapes. “By placing my body in these places,” she says, “I thought of the generations of people who used to live there. I danced so as not to forget.” Joining her was a colleague from Wesleyan University, William Johnston, professor of Japanese history. The two co-teach a class on Japan’s nuclear disasters, with Fukushima now added into the curriculum along with Hiroshima and Nagasaki. Johnston, also an esteemed photographer, journeyed along to document Eiko’s performances as an artistic collaborator. Art performs life in this luminous project, reminding us that the role artists play in commemorating losses can never be underestimated. 

For me, handmade objects have “sparked joy” long before Marie Kondo became a household name. A fine craft collector invests in the artist and the story of the artist. The artist’s journey to learn their craft is a part of that object. As many of us re-learned in 2020, our conscious choices to purchase local and handmade have reverberations through our community and country. I serve the Pennsylvania Guild of Craftsmen (PGC) as its Executive Director. Founded in 1944, and headquartered currently in Lancaster, PA, the PGC is one of the oldest and largest professional craft guilds in the country. The PGC was born out of an effort to promote wider awareness of the contributions that craft can bring to a community through the stimulation of achievement and enrichment of cultural, aesthetic, and educational interests. Its very existence was inspired by the recommendation of First Lady Eleanor Roosevelt to find ways of transferring wartime skills to peacetime work. Our state’s fine crafts are not just beautiful, useful objects; they also demonstrate Pennsylvanian practicality and authenticity, speaking to our state’s historical Quaker roots.

As the second choreographic center of its kind in the country, NCCAkron often asks what it means to be a “national” center that is neither in the physical center of the country nor the perceived center of the dance universe. Being based in Akron affords us (and by extension, the artists with whom we work) the emotional, mental, and physical space to create from a place of abundance inherent to our Northeast Ohio stomping grounds. Being national in our scope allows us to stretch—to engage artists from all over, to hold even more capacity for ideas larger than ourselves, and to be the connective thread between communities. We refer to this as operating in both the hyperlocal and the national spaces. I felt a spirit of possibility immediately upon arrival in Akron, and try to underline it in everything we do.

Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.

A Director Emeritus and former Board member of Americans for the Arts, Brigadier General Nolen V. Bivens, U.S. Army Ret., is currently serving as our Interim President and CEO. He serves as Chair, National Leadership Advisory Council for the National Initiative for Arts & Health Across the Military, and Military community advisor for the National Endowment for the Arts Military Healing Arts Network Creative Forces program, among other roles. “As a senior military leader, I had to find answers to problems that traditional military training didn’t prepare me to deal with. Getting service members to address personal trauma was one of those problems. Following tours in Iraq and training to return, it became apparent to me that service men and women weren’t always taking care of themselves. Individuals who encountered some great trauma were not taking advantage of medical resources and it was showing up in all sorts of ways—from ever increasing suicides to family violence. They weren’t taking advantage of the traditional therapies available for various reasons such as fear of losing their clearances or being stigmatized as a weak leader. I found that many of them simply wanted to engage in activities which would free their minds of the stress they were experiencing. The arts were a way to do this without telegraphing the need for help.” 

“How do you measure … measure a year?” I won’t even try to measure the sum total of the dumpster fire that was 2020. But looking back on one of the most difficult years of our lifetime through the readers of ARTSblog paints an illuminating—if not entirely unexpected—picture. In a year when social media was often loud and angry (though also entertaining—if only our blog could skateboard to Fleetwood Mac while drinking cranberry juice!), ARTSblog remained a steadfast space for our members and the arts & culture sector to learn from each other, share our struggles and successes, and most of all stay connected in an unbelievably isolating time. The year’s most read blogs reflect how 2020 shaped the field’s fears and furies, but also our hopes and optimism for the present and future of the arts.

Lawren Desai is the executive director and curator of a/perture cinema in downtown Winston-Salem, North Carolina. In January 2020, a/perture cinema celebrated its 10th anniversary of serving the Winston-Salem community the art of film and providing a communal cinematic experience. As an art house cinema, a/perture’s mission is to entertain and engage the community through the art of film by showcasing informative, educational, thought-provoking, and inspiring films—the films that enrich our lives, engage our minds, promote diversity, and build community. Desai spoke with us about the inception of a/perture cinema, the organization’s adaption to COVID-19, as well as the organization’s plans going forward. 

While we long for the time when we can gather to experience the arts together, at Salina Arts & Humanities we found a solution for the month of October while celebrating National Arts & Humanities Month: pop-up art installations. As we returned to work from stay-at-home orders and furlough, we discussed new ways of changing lives and building community. We asked: How can we follow public health guidelines, encourage engagement in the arts, hire local visual artists and writers, and inspire creativity in our newly reconstructed downtown? The staff at Salina Arts & Humanities (who wrapped trees and poles in cotton fabric to kick off the downtown project) in collaboration with three poets, three yarn artists, and three chalk artists pulled off an active recognition of National Arts & Humanities month in Salina, Kansas, in the middle of the COVID-19 pandemic.

Originally from Brazil, Andressa Furletti is a multidisciplinary artist based in New York. She is the co-founder and artistic director of Group Dot BR, New York’s only Brazilian theater company. Group Dot BR's mission is to present Brazilian culture through the performing arts. It serves enthusiasts of multicultural arts, contemporary, physical, and avant-garde theater. Group Dot BR's productions always incorporate the Portuguese language (with English subtitles when present), offering audiences the opportunity to connect with the sound and musicality of the Brazilian language. In the wake of COVID-19, Group Dot BR initiated the NY Brazilian Artists Fund to support immigrant artists from the Brazilian community in New York facing financial hardship because of the pandemic. 

Artworks created in the streets are by nature ephemeral and have the ability to capture raw and immediate individual and community responses; the meaning of these pieces is negotiated and shifts over time. The Urban Art Mapping research team, an interdisciplinary group of faculty and students based at the University of St. Thomas in Saint Paul, Minnesota, began working in early June to collect digital documentation of street art that emerged in the aftermath of George Floyd’s murder, ranging from monumental murals to small stickers and including commissioned art as well as unsanctioned pieces. We have seen that the art made in response to this act of injustice is an expression of the anger, frustration, and pain felt in communities across this country and around the world that needs to be preserved. Beyond serving as a repository for this art, the database was created as a resource for students, activists, scholars, and artists by way of metadata, including a description of key themes, geolocations, and dates of documentation. We are actively seeking contributions to the database through crowdsourcing in order to capture the global scale of this powerful call for change. 

The 2020 economic collapse has been compared to the Great Depression by economists—and the arts and culture sector is not immune to the financial devastation impacting many sectors across the U.S.  Since March, Americans for the Arts has continually tracked the financial impact across the arts sector. As of Nov. 16, 35% of nonprofit arts organizations have had to lay off or furlough staff, and 10% are not confident they will survive the pandemic. The Great Recession of the late 2000s had a direct impact on my employment as the public art coordinator for the City of San Jose, California. The public art funding was tied up with other municipal funds, including bond projects and general funding. By the 2011 budget cycle the city realized that to cover its financial needs, hundreds of their employees were going to have to be let go, and yours truly was swept up in that massive layoff. It took me over a year and a half to find full time work again. During that time, I learned some things that I hope can help some of you out there who may be facing the prospect of unemployment or have already lost a job.

“This toolkit was born out of a desire to fight despair,” shares Candida Gonzalez, artist and consultant to Forecast, a nonprofit for artists working in the public space. “I watched in disbelief as many friends all over the country lost their projects and gigs. Rather than pausing to think on alternatives, many funders’ knee-jerk response to the pandemic was to pull funding and cancel projects.” This despair birthed an idea from the team at Forecast for a toolkit created and launched in April 2020 with artists, arts organizations, presenting organizations, and others collaborating with artists in mind. “Innovation in the Time of COVID” is designed to be an ever-evolving platform that contains strategies for adapting in-person arts-based activities during the COVID-19 pandemic for everyone to share, use, and contribute to. Forecast continues to develop the toolkit based on open-source input from artists and arts organizations and examples of how they are adapting in-person arts-based projects. 

Americans for the Arts is committed to a vision of the arts being recognized as integral to the lives of all people and essential to healthy, vibrant, and equitable communities across the nation. The work of the organization is guided by a board-approved strategic plan with the advice of our leadership councils, strategic partners, local and state arts agencies, and many other decision makers, all of whom have a stake in advancing the arts as core to transforming lives, communities, workplaces, and education systems. The urgency of this vision has never been more apparent than in 2020—amid a global pandemic, heightened focus on social justice and racial equity, a huge economic downturn, and a contentious presidential election. These issues have impacted every community across the country and devastated artists, nonprofit and for-profit creative businesses, educational systems, healthcare, and trust in government. And because of long-term systemic inequities, these challenges have more severely affected people and communities of color. In 2020, Americans for the Arts continued its commitment to our vision and planned work, while also pivoting and taking on new, urgent work like so many of our 5,000 member organizations. Here are highlights of some key areas of the new and urgent work of Americans for the Arts in 2020 that are in addition to our planned work portfolio.

The Sierra Nevada Ballet (SNB), a professional ballet company based in Reno, Nevada, will celebrate its 20th anniversary in 2021. The SNB’s founder and artistic director is former professional ballerina, Rosine Bena. SNB is made up of professional dancers from Nevada and from other areas of the country augmented by talented trainees and apprentices from the northern Nevada community. Among these professional dancers is Ananda Bena-Weber, Rosine’s daughter, who is also a founding member of the company and a principal dancer. SNB continues to expand and to encourage talented students at its Academy to remain in the Nevada area to pursue their careers and inspire others in the area to take advantage of the cultural enrichment. The mother and daughter duo spoke with us about the work of SNB, their artistic collaborations, and why they enjoy being members of Americans for the Arts: “Especially during these challenging times, it is such an important organization.”