Arts Intranet

As I reflect on my nearly twenty years spent in the arts integration field, I feel blessed to have had a trio of amazing mentors in my life. Without these three women I certainly would not have had the career I have had. As a first year music teacher in Buffalo, NY, without a mentor, I wished that arts organizations could do more to assist schoolteachers in preparing students for field trips, and to help provide deeper experiences for the students. I dabbled in creating an independent study in arts administration to start to understand what the role of arts organizations could be in arts education.

In 1883, John Michael Kohler, who was in the business of making cast iron farm implements and cemetery crosses, looked at a watering trough and realized he could add four ornamental feet to transform it into the company’s first bathtub. 120 years later, that same innovative spark is what turned a simple dorm room project into Facebook, a $200 billion company that changed the world and ignited a new era in entrepreneurial innovation.

On Tuesday, the 6^th of October, 175 businesses and arts leaders gathered together at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its eleventh year, this black-tie gala presented by Americans for the Arts’ Business Committee for the Arts brought an evening of stories and musical performances that testified to the ability of the arts to uplift and inspire.

I became aware of the recent flurry of activity around the reauthorization of the Elementary and Secondary Education Act (ESEA) almost accidentally; the acronym ESEA was hardly familiar when I first heard it. I was at a California Arts Council meeting, our discussion in full view of the public, and the tape was rolling for posterity. I had been riffing on the entire NCLB experience as it had affected arts education, especially the past nine years (!!) of non-authorized, non-replaced limbo, when a staff member mentioned optimism about the upcoming Senate vote on the new bill, the Every Child Can Achieve Act. Later it passed by an 81-17 margin and now we await a House vote and most likely a bill on President Obama’s desk this fall.

Although the timing of congressional votes keep getting kicked around, it remains a crucial time in Washington for arts education.

Anything’s possible^*, but what’s most likely is a U.S. Senate floor vote and amendment consideration this week—as well as a long-delayed House floor vote—on the Elementary and Secondary Education Act (ESEA) reauthorization.

My fascination with cultural districts first started while living in Richmond, Virginia when the city announced the creation of an Arts District within the Broad Street Corridor. As an avid “culture vulture,” I had strolled through many First Fridays Arts Walks and attended a variety of performances at the newly built CenterStage performing arts center. I was thrilled to know the city recognized the potential impact culture could have on this area. Even after leaving Richmond for Washington, D.C. to attend graduate school, I continued to stay updated on the project and would bring it up in conversation whenever I returned to visit.

Nina Ozlu Tunceli

 

In this year’s midterm elections, Republicans took back the Senate, kept control of the House and won governorships in 31 states and counting. What does that mean for you and for us, as strong advocates of the arts and arts education? Here we break down the national, state, and local results - and their potential impact on the arts:   In Congress The U.S. Senate will be Republican-led. This means all Senate committees will see new chairmen, and since those committees control and recommend federal spending, these new chairmen could have significant impact on federal arts funding.

Nationwide, it is no longer a question of whether or not the field of public art is going to change. It is more appropriate now to ask why the changes are happening and how can we keep up. Many of the changes observed and documented in Norie Sato’s blog from May, Is Public Art Dead?, are happening all over the country, including here in Charlotte. They are happening because we are reaching a point in the development of the field where there are some very specific “shifts” or transitions happening: in leadership, in program priorities, and also in communities themselves.

Leadership shifts are not easy to talk about, but the fact is in some cases the leaders who paved the way for public art for the last 30 - 40 years are retiring or moving on to other opportunities, leaving us with new leadership. This brings both advantages and disadvantages. There will be an experience gap, as new leaders emerging in public art have not experienced first-hand what former leaders have. But they also are approaching the challenges with an innate set of skills in technology and communication that is necessary to keep up in today’s world where information is everywhere. The biggest advantage we have at this point is the impact that these leaders and their work had on legislation, funding, and the general respect of artists and their art. They have laid a foundation that we need respect and take advantage of to move the field forward.

Ayanna Hudson

The Arts Endowment’s vision is that every student is engaged and empowered through an excellent arts education. This statement reflects a fundamental belief that all students should have the opportunity to participate in the arts, both in school and out of school. It also acknowledges the very real benefits of an arts education—students participating in the arts are engaged in life and are empowered to be fulfilled, responsible citizens who make a profound, positive impact on this world. I'd like to share with you what the NEA has learned about how to achieve this vision and steps we are taking to move this vision forward.

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

Christopher Lee Kennedy

In 2003, one woman’s 58-year collection of thrift was rediscovered by her grandson and transformed into a living museum and artist residency program called Elsewhere. Today, we invite artists from all over the world to create site-specific projects that respond to this collection, while working inside a three-story former thrift store in downtown Greensboro, NC. As the building and its contents are continually transformed into an evolving artwork, publics are invited daily to play, collaborate, and curate alongside this changing creative community.

As a teaching artist at Elsewhere, the museum and its vast collections provide a platform for learning projects, workshops, and tours that engage schools and publics across North Carolina. In 2012, we launched CoLab, a collaborative laboratory for youth-led media experiments and digital storytelling. Each CoLab session brings together a teaching artist and a group of youth to explore a theme or question, creating interactive media works that range from short films and live performances, to digital publications, websites, and sound recordings in response.

John R. Killacky

 

Vermont, like many states, is considering comprehensive tax reform. Committees in the Vermont Senate and House developed proposals last legislative session and systemic changes seem high on the agenda for the 2014 session. Key components focus on increasing the portion of personal income that is taxed by capping deductions, including charitable contributions. If passed, this revision to the tax code would negatively affect the work of nonprofit organizations statewide. Vermont’s robust nonprofit sector comprises nearly 4,000 human, social service, educational, religious, and cultural organizations, ranking us No. 1 per capita in the nation. The Vermont Community Foundation reported in 2010 that these agencies generate $4.1 billion in annual revenue and represent 18.7 percent of our gross state product. Nonprofits deliver critical services that government alone cannot provide: sheltering, caring for, and feeding those less fortunate; early childhood education; and cultural enrichment are just a few examples. Nonprofits include schools, hospitals, churches, libraries, community health clinics, workforce development centers, mentoring programs, homeless shelters, food banks, theaters, and galleries. Some focus on specific populations: providing safe spaces for women, LGBT youth, refugees, the disabled, and migrant workers. They range from small, volunteer-run groups to huge universities. Although more than 80 percent of Vermont’s nonprofits operate with budgets of less than $250,000 each year. By delivering mission-related programs, nonprofits improve lives and transform communities. Investing in early intervention is more cost-effective than dealing with societal dysfunction later in life. Food and shelter vs. homelessness, after-school tutoring vs. illiteracy, involved children vs. disengaged teens, job skills training vs. unemployment, community vs. isolation — consider the alternatives.

Katryn Geane

 

While sitting in the second row of seats looking at heat and confetti maps of sample websites, I was reminded of the number one reason I love attending the National Arts Marketing Project Conference (NAMPC): all these smart people are sharing information that I get to go home and use, and everyone else will think I'm a genius.

OK, maybe not that last part, but how lucky can we get with colleagues who are willing to help us out like this? I'm as much of an internet nerd as the next new media manager, but it seems that there's a new resource or tool every week that promises to track, update, monitor, and help you do something with your website, and I can't be the only one who doesn’t have oodles of extra time to be cruising the internet testing new tools.

In the measuring and improving your ROI session, Caleb Custer and Dan Leatherman presented a metrics-driven and scientific method-inspired "try, learn, think" cycle for testing and implementing changes to an organization's website.

By using tools they introduced as well as now old standards like Google Analytics, they urged us to "prove the user's expectations right and they will feel more in control" (paraphrased from Jakob Nielson) and therefore happier with their experience with your site.

Plunk, Clue, Crazy Egg, and others were offered as options for testing user interface, and there were resources for tracking links, segmenting visitors, optimizing landing pages, and then even more about email layout and design, A/B testing…and so on, and so on…and more.

Doug Borwick

I have, for most of my life, been suspicious of the “growth is good” assumption that we often make in this country or did as I was growing up. (Sometimes when I replay in my mind the famous Gordon Gecko speech from Wall Street, it’s not greed I hear him praise but growth.)

At the risk of appearing to trivialize something that is incredibly serious, cancer is a demonstration (an extreme one to be sure) that not all growth is beneficial. Less hyperbolically, the quest for resources to support program growth as well as the need for expanding infrastructure to sustain it often creates a situation in which the mission out of which the program sprang gets left in the dust. The attention required to amass funding and personnel gets in the way of focusing on the reason the program was created. But that is a systemic (and management theory) issue that I am sure others participating in this Blog Salon will address.

Some in the for-profit world have been questioning the merits of “bigness” for years. Right-sizing, just-in-time production, and Jim Collins’ Hedgehog Concept (for focus on a core) and “Stop Doing List” (one of my favorites) all address the issue that big is not necessarily better, even in financial terms. In the not-for-profit arts world, the recent University of Chicago study, Set in Stone arrives at a similar conclusion about the dangers of facilities creep.

My principal interest is in effective community engagement in the service of creating healthier communities. This work is relationship driven and relationships cannot be mass-produced. However, as I discussed in a blog post some time ago–The Magic of Small Groups–megachurches, in creating and nurturing small subsets of the whole, have discovered a volunteer-labor-intensive path around that problem.

Shoshana Fanizza

I wanted to start out by giving you the link to my Storify—My #NAMPC experience via Twitter. I ended up winning the Most Tweets Award [at the National Arts Marketing Project Conference (NAMPC)] and I received a fun t-shirt!

I also won by connecting with more people on Twitter and getting to meet some of these people during the conference. It has been a fun and educational experience for me. If you had to miss the conference they promised to archive the keynote presentations soon.

NAMPC had its ups and downs, but mostly ups. However, through the entire conference, this year, like last year, there were some common themes running through most of the presentations.

Instead of a complete play-by-play like I did last year, I would like to leave you with the my most impressionable takeaways and some of my own thoughts (in no particular order):

• You gotta have passion—if you don’t, people will not be attracted to your mission, cause, project, program…Without passion, what is the point?
• Be weird and silly—or in other terms, be true to your own particular self. It’s not about being similar—it’s about standing out.
• Adding your own personality will increase your likeability.
• Have fun! What makes people want to join? Fun! If it is not enjoyable to you, it probably won’t be to your audiences.
• Everyone is diverse in one way or another. These are my personal thoughts: We can learn to reach out to others after we discover our own sense of diversity and understand personally what it feels like to be stereotyped and discounted.
• Keep ego out of the organization.
• Visual impact is necessary! There is so much blah, blah, blah, and not enough “language” of our arts. If you are a music organization, it would be good to have clips and videos of performances and music. If you are an artist, make viewing your art an experience. If you are theater and dance, videos are a must. How can people figure out if your art is for them if they can’t “see” it and feel it?
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As you saw in a previous ARTSblog post, Brunswick Acres Elementary School in Kendall Park, NJ was very dedicated to winning the third annual "Art of Education" contest sponsored by KRIS Wine and Americans for the Arts.

Not only did this video help them jump out to an early lead, but it helped them score the top prize of $5,000 for their arts education programs:

Even more amazingly, they secured 16,000 of the 90,000 total votes in the contest!

Art teacher Suzanne Tiedemann plans to use the funds to support her recent "Shells for NJ Shores Program" for which students will create shell-themed art to raise money for those impacted by Hurricane Sandy late last month.

In addition, 15 other schools in 9 states will receive a total of $20,000.

Katherine Mooring

“Charlotte in 2012” is becoming quite a theme this year, as we prepare to welcome more than 600 arts marketing and development practitioners from across the country to the National Arts Marketing Project Conference (NAMPC), November 9–12.

The National Arts Marketing Project is a program of Americans for the Arts that, in addition to the annual conference, hosts monthly webinars, organizes regional training programs, and provides on-site workshops on a range of arts marketing topics.

The three-and-a-half day NAMP Conference includes two full-day pre-conferences, four keynote addresses, and more than 100 presenters in more than 50 workshops and discussion groups. Attendees will gain new ideas to build audience, learn ways to stretch even the tightest budget, and discover methods to better engage donors. Past host cities include Louisville, KY, San Jose, CA, Providence, RI, Houston, TX, and Miami, FL.

Method Products Co-Founder and Chief Brand Architect Eric Ryan launches the 2012 Conference as the Opening Keynote. Nina Simon, author and executive director of the Museum of Art and History in Santa Cruz, CA, will invigorate attendees on day two. The Conference closes with author and strategist Rohit Bhargava who will not only share his marketing expertise, but also his new book, Likeonomics, which was just named a must-read of 2012 by Forbes! (Editor's Note: You can watch all of the keynotes live online!)

Individual session titles will tackle diverse topics like, Innovations That Pay: How Arts Organizations Are Adapting and Finding New Income Streams, Consumer Psychology: New Experiments That Use Science to Grow Your Audience, and The Win-Win: Arts Organizations and Businesses Partner to Achieve More.

Katherine Mooring

"Charlotte in 2012" is becoming quite a theme this year, as we prepare to welcome our fabulous arts marketing and development peers from across the country to the National Arts Marketing Project (NAMP) Conference in November, just months after serving as the host for the recent Democratic National Convention (DNC).

Our arts community played a critical role in the DNC from day one—not only as a major player in the process that led to Charlotte’s selection as the convention site, but also as primary partners for major events like CarolinaFest 2012, delegate parties, and even The Daily Show with Jon Stewart, which broadcast from the stage of our local children’s theatre.

Gearing up for this national spotlight gave our local arts marketing minds a chance to show off the myriad ways we impact and enliven our community like never before. Video emerged as the primary medium for these messages, as Charlotte artists and arts organizations told their stories to new, national audiences in creative and compelling ways. Here's one example:

From the more formal, host-committee directed promotional pieces, to a visionary, community-side initiative known as the Charlotte Video Project.

Robert Bush

We love data at the Arts & Science Council (ASC).

We are fortunate to have access to resources, but we also have to make choices about how we direct them to support the sector, and research pays off every time. It allows us to connect with donors, elected officials, the chamber of commerce, and others about the impact of programs and services, as well as economic development efforts.

We are also fortunate to have the resources to commission research. For 10 years we have done a public opinion telephone survey through the Urban Institute at UNC-Charlotte. Since 2006, we have worked with WESTAF on the Creative Vitality™ Index; but, our biggest research partner has been and continues to be Americans for the Arts. Whether it is annual local arts agency surveys, past salary surveys, or United Arts Fund surveys, we fill them out.

While we love all of our partners, the most important (and requested) research we share with stakeholders is the results of our Arts & Economic Prosperity economic impact study conducted every five years.

Yes, it requires staff time to remind and nudge, coordinate audience intercept surveys, and make certain that every local cultural group had the opportunity to participate. Thanks to the vision of the North Carolina Arts Council, beginning with Arts & Economic Prosperity IV, we have statewide data and information on each of the regional economic development areas of the state.

You may think, those people in Charlotte have more money than sense to be investing in all this data, but this data gets us noticed—by donors, corporations, elected officials, chambers of commerce, and the list goes on.

I believe in art for art’s sake but I also know that numbers matter—balanced budgets, profits, and attendance figures to name a few. They help us tell our story in terms that people can understand.

Susan Pontious

This session was billed as one that would explore the “new normal” for public art by considering programs, events, partnerships, and policies required for sustaining vital, culturally rich communities.

Valerie Vadala Homer from Scottsdale, AZ, began by presenting the premise that traditional percent-for-art programs enabled by legislation passed by cities, counties, and states across the country in the 1960s and 80s may have become obsolete as cities approach “build out.” She presented alternatives of replacing permanent work affixed to construction with a model that focused on art events like “Glow” in Santa Monica and temporary installations that attracted audiences and enlivened the urban landscape.

Janet Echelman, best known for her ethereal “net sculptures,” showed an overview of her work, which has been funded by a variety of sources in many different kinds of locations. She spoke from an artist’s perspective about how she was adapting her work so that her dramatic installations could travel and be installed into pre-existing architectural settings.

Edward Uhlir, from Millennium Park in Chicago, showed us what can be accomplished when a city can summon astounding sums in private patronage to commission bold, daring art and architecture on a scale unprecedented in this country.

Finally, Janet Kagen gave us a tale of two cities; one was a successful project in Clinton, NC, the other was a project for the city of Durham that was aborted when it ran into opposition by other city powerbrokers. Durham then proceeded to legislate a public art ordinance so bureaucratically Byzantine that its failure was all but guaranteed. This experience caused Kagen to conclude that communities that don’t have ordinances should “stay that way.”

The Southern Entrepreneurship in the Arts conference (SEA), an initiative of the North Carolina Entrepreneurship Center (NCEC) in partnership with national group Self Employment in the Arts, was at a turning point. As we planned the third annual conference for February 2012, we knew this would be our “make-it-or-break-it” year. Having seen a drop in attendance and revenue during the second annual conference, we needed to regain the momentum we cultivated during the first annual conference, which attracted nearly 300 attendees from nine states to the University of North Carolina at Greensboro (UNCG) to participate.

We reworked the conference structure and partnered with a regional arts initiative, the Tri State Sculptors Association Iron Pour, hosted at Sculptor Jim Gallucci’s studio, to incorporate the event into pre-conference reception. We knew SEA 2012 was packed with diverse content and value. But could we reach and re-engage our target audience? We increased marketing across multiple channels with support from Opportunity Greensboro, The Coleman Foundation, and Cheap Joe’s Art Stuff. Additionally, two weeks prior, we arranged a "live tweet" for the conference, which surpassed our expectations and helped to generate more buzz before, during, and after the conference. On February 11, 352 people, including 198 students and 107 artists, gathered at UNCG for the third annual SEA Conference to share entrepreneurial strategies and resources to help emerging artists become successful in their careers and to network among students, emerging artists, working artists, business professionals, and community organizations.

Michelle Burrows

The school is buzzing. Classrooms are alive with children moving, singing, working together, learning.

In this room, kindergarteners are creating “movement mountains,” their growing understanding of addition facts becoming clearer with every new, non-locomotor “mountain” they create.

In that room, third graders are using iPads to film each other’s first-person perspectives, discussing things such as voice quality and communication.

Down the hall, fifth graders have created “mini Mondrians”, using the work of Piet Mondrian to discuss area and perimeter.

And over there, fourth graders are creating lyrics—chorus and verses—for their “escape” songs, modeling cultural songs of slavery.

Were those kindergarteners trying out their “mountain” dance moves in dance class? Were the fourth graders learning song writing vocabulary in music class? Were the perspective videos taking place in the drama room? Nope.

All of these art-filled lessons were taking place in the regular classroom. Arts integration at its finest.  As we toured several elementary schools in the North Carolina A+ Schools Network, the value and importance of this key piece of arts education was plainly visible.

A+ Schools will tell you that there are three key parts to a true education in the arts: quality, exposure, and integration.

Throughout the country, many performing groups have taken to public forums to display Random Acts of Culture™ (supported generously by the Knight Foundation) covering all art forms including music, dance, and theater.

Just a few weeks ago, the Arts & Science Council of Charlotte captured this dance performance from their local airport:

But there are so many other examples to choose highlight including a string quartet at an outlet mall in Georgia:

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Neil McKenzie

Our economic growth is stuck at a snail’s pace and at the same time our federal government seems unable or unwilling to find any meaningful solutions. States and local governments across the nation are scrambling to develop their own economic development plans and strategies to fill this void.

In the past, local economic development usually had a large public expenditure component that involved raising money (taxes) to build public works projects such as roads, bridges, and public venues. Many of these efforts were also based on subsidizing new businesses through tax incentives or direct subsidies. The problem now is that public money is in short supply and using these methods are limited if nonexistent.

While most businesses have experienced less demand for their products and services and have reduced their workforces, there are many companies that are expanding. There has been a fundamental shift in the goods and services we produce as the world has become flatter through international trade and new technologies.

Many of these companies are part of what has become to be known as the “creative economy.” The creative economy is characterized by companies whose products and services have a high content of creativity, innovation, and entrepreneurship. Arts and culture can play an important role in attracting companies in the creative economy to a local area.

Brendon Greaves

I just returned from several days in Wilson, NC, where I am assisting with the Vollis Simpson Whirligig Park Project. This ambitious project involves conserving twenty-nine of local artist Vollis Simpson’s monumental wind-powered kinetic sculptures and relocating them from a field outside his repair shop at a crossroads in rural Lucama to an expressly designed downtown sculpture park in nearby Wilson.

This weekend was the annual Whirligig Festival, a street fair inspired by the community’s affection for Mr. Simpson’s artworks, which already adorn several public locations downtown, providing an aesthetic identity and metereological indicator for Wilsonians.

Despite enthusiastic sanction and financial support from the National Endowment for the Arts, ArtPlace, the Educational Foundation of America, the North Carolina Arts Council, and many others, the true power of this remarkable placemaking project resides in its grassroots foundation.

The concept of using vernacular art to leverage investment in the community for the goal of cultural tourism and arts-driven economic development originated with local stakeholders concerned about both Mr. Simpson’s legacy (he is 92 and can no longer climb the 55-foot sculptures to grease bearings and repaint rusting surfaces) and the economic future of Wilson in a post-tobacco economy (Wilson once boasted the title of the world’s largest tobacco market).

Brendon Greaves (left)

Invoking placemaking inevitably demands a description of process, a term with both positive and negative valences and connotations. (Process art, processed foods, an excruciating process.)

In some essential sense, resident in the word itself, placemaking virtually prescribes process, an action, enaction. When we speak of placemaking, rather than places already made, we are describing a process, though that process can vary enormously from program to program, project to project, collaboration to collaboration.

We are describing a process of evaluating an extant site from a variety of perspectives—aesthetic, environmental, historical, cultural, socioeconomic, etc.—and formulating a strategy to clarify, transform, and enhance that place in terms of a variety of enmeshed contexts: aesthetics, identity, and design integrity; integration with the surrounding built and natural environments; environmental sustainability; livability and local use value; accessibility and safety; cultural relevance to the community and extant place; potential appeal to tourists and visitors; and ultimately (with time and luck) viability as an engine for local and regional economic development.