Arts Intranet

I returned home from the Americans for the Arts 2015 Annual Convention in June with information and ideas swimming in my head, and hope rising in my heart for the optimistic future of arts education. There are numerous areas of the country where great things are happening to provide access to quality arts education for all children in a district, city, or county, depending on the location and size of the program.

Some may not have known, but Saturday, June 27th was National Post Traumatic Stress Disorder Awareness Day. In 2010, Congress named June 27^th PTSD Awareness Day. They later declared the entire month of June 2014, National Post-Traumatic Stress Disorder Awareness Month.

Support for the nonprofit arts in the U.S. is a mosaic of funding sources—a delicate 60-30-10 balance of earned revenue, private sector contributions, and government support. The arts sector relies on contributions to keep its cultural products and services affordable and accessible to our communities.  We pay close attention to philanthropy because even small fluctuations in contributed revenue can be the difference between an arts organization broadening its reach or facing a deficit. Every year the Indiana University Lilly Family School of Philanthropy publishes their annual Giving USA analysis on philanthropy. Their latest report shows that 2014 was a very good year for the arts.

We are in a springtime of mixed messages in America. Some graduation ceremonies feature stories of great opportunity by commencement speakers, while others are solemn events where graduating seniors are simply processed out the door toward an uncertain future. Clearly, some systems and communities are doing a better job of preparing our children for a creative, successful future. The arts can make a difference between these two outcomes--while there are certainly many other factors involved, the arts are proven to make a positive difference toward graduation and a better learning experience. That is why Secretary of Education Arne Duncan said that arts education, or the lack of it, has become "a civil rights issue in America." And The Conference Board's Ready to Innovate study found that employers want 21st century employees who are creative; this age of innovation demands a creative workforce. At the top of the list for how to become creative is having the arts in the curriculum when the young people were in school.

If your city had a new construction company move to town, this would be good news – more jobs, more economic activity, and more tax revenues to be collected. How about if your city received funding from your state to widen a road? Again, you would probably welcome this news with open arms. Now, think about a new arts organization moving to town. Would you look at this group with the same economic lens that you used to look at the construction or transportation business?

Welcome to Americans for the Arts blog salon on Corporate Social Responsibility!

This week, you’ll hear insights from corporate leaders who are using arts and culture as a tool to advance their corporate social responsibility goals—as well as for community and social good—and the artists, administrators, and cultural workers who partner with them to advance social good through the arts.

This salon is an extension of Corporate Social Responsibility and the Arts by Lynn E. Stern—a report released in January by AFTA’s Animating Democracy program that surveys the current landscape of corporate support for arts and culture. The report drew from 16 interviews with corporate executives from StubHub, Deutsche Bank Americas Foundation, Time Warner Inc., Boeing Corporation, and many others to offer a first time snapshot of the ways in which corporations and corporate foundations are using arts and culture to achieve corporate social responsibility (CSR) goals. We invite you to read the full report , and to join us this week blog posts from new voices weighing in on the topic.

As I reflect on the recent National Arts Advocacy Day and the several hundred visits to the offices of our Congressional representatives and senators that took place, I can think of hundreds of stories to tell. Each of the nearly 550 arts advocates from all fifty states, members of Congress, and artists who joined us in Washington, D.C. to advocate for the arts on Capitol Hill came with a story about how the arts have transformed them and the people around them. To many, the arts have brought hope and fortitude, been a partner in solving community problems, and provided Americans with role models, identity, and opportunity.

There’s absolutely nothing revolutionary about leadership development. All across the country (and the world) opportunities to enhance and develop one’s professional skills seem to be popping up in every corner. But when the Arts + Business Council of Greater Philadelphia (ABC) won a challenge grant from the John S. and James L. Knight Foundation, we chose to take leadership development in a direction that encouraged arts administrators to not just think about themselves as nonprofit leaders but as Leaders, with a capital “L”.

According to Americans for the Art’s latest Creative Industries Report, the City of Philadelphia has the fifth highest percentage of arts-related jobs in a comparison of the 100 largest cities in nation (4.94%, including both for-profit and nonprofit creative industries). At number five, our creative community is both ahead of the pack and has room to grow, and what better way to grow this sector than to invest in its leaders.

The Georgia Aquarium had 3.5 million visitors in its inaugural year. This massive launch earned the cultural institution notoriety, donations, and public affection. But, as the novelty of its exhibits dulled, attendance at the state-of-the art facility dropped by 40% in the ensuing years. This steep slide raised flags amongst the staff, who began to ask questions: Why is this happening? Is this normal? What can we do about it?

As I have segued from my nearly seven year stint as the Executive Director of the City of Los Angeles Department of Cultural Affairs and resumed my former role as a local, national, and international arts consultant, I have submerged myself once again in building bridges between the U.S. arts sector and the Latino/Latin American arts communities. Though these communities continue to take on more central roles in the U.S. dialogue, they are still marginalized.

Music is a central part of life for many of us, whether we listen, dance or play. It makes us feel good, or transports our imagination, but what is going on in our brain? Can music be used to help an ailing brain, or boost a learning one? An emerging field of Music Cognition is studying these important questions using new tools such as brain imaging that allow us to examine how the brain is changed by music. In this post we would like to tell you about one study we are doing that is trying to answer some of these questions.

In a collaboration between the University of California, San Diego, and the San Diego Youth Symphony and Conservatory, we have started the SIMPHONY project to ask the important question: "How does music change a child's brain?"

They’re often left behind.

Left out of the discussion. Forgotten. Not on the stage or missing from the page. Frequently not even in the room.

I’m talking about students experiencing disability, or special education students.

In the swirling national dialogue on arts education and cognitive development, it is surprising to see how infrequently students experiencing disability are included as part of the research and discussion.

When you take a look at the numbers, it’s clear that in coming years our public schools will enroll more English Language Learners than ever before. According to research by the Pew Charitable Trust, by 2050 34% of children under age 17 in the United States will be either immigrants or children of immigrants.

We also know that public school teachers are by and large white—over 80% as of the 2011-12 school year—leaving vast cultural and language gaps between teachers and their students. (Read more about that on page 20 of this report.)

When I talk with teachers around the country about arts education and cognition they all ask the same question, “What research can I show my principal to prove the benefit of arts education?” It is as if teachers seek a holy grail that will prove once and for all its significant value. Teachers want to verify art education’s impact to prevent its relegation to a merely fun or acculturating activity within schools. Their question is an important and, of course, complicated one.

What is thinking? Are there different modes of thought? How do we learn? Why do we respond so powerfully and intensely to the world’s beauty and to the beauty of things made by humans in response, to art in all its forms? What are the connections between our responses to paintings, music, dance, theater, poetry, and stories, our own impulses to make and create, and learning?

Do you still sing the alphabet when you need to recall the order of letters? Do you chant the poem “Thirty Days Hath September…” when trying to remember how many days there are in a month? Now think about your time in school. My guess is that, like me, you remember school plays, a catchy song when you studied a foreign language, or the content of a science or history lesson when you made a poster or diorama. Yet, how many of us remember the content of the tests or quizzes we took in school?

Most of us have had some experiences that support the idea that using art helps us to remember information better. We would also likely agree that as we progressed through our schooling, learning with and through the arts seemed to diminish, replaced with more traditional types of learning such as lectures and text-based inputs and outputs.

More and more, we at Americans for the Arts are talking about the transformative power of the arts, echoing the work that has happened at a local level in the arts across America for the past several decades. However, as I move more and more into the education space, I hear a call for the hard facts amongst the heart-warming stories. Education decision makers want to see results, they want to see change, and they want to draw a correlation between the two.

As a professional arts education advocate, I can keep up with most of these requests, but recently I found myself at a bit of a cross roads. I was in Los Angeles, speaking with a self-described ‘music education evangelist,’ who was telling me all about some research that had been conducted on the impact of arts education on the cognitive functions of the brain. Arts Education, he said, could work to close the opportunity gap faster than other – more conventional – tactics.

With the arts advocacy season fully upon us, the following is my updated “10 Reasons to Support the Arts.” Changes this year include updating #3 with the BEA’s new Arts in the GDP research, #8 to include a statement about the benefits of the arts in the military, and #10 includes the new Creative Industries data (now current as of January 2015).

This is just one of many arrows to include in your arts advocacy quiver. While it’s a helpful one, we know there are many more reasons to support the arts. What are yours? Please share your #11 (and more!) in the comments section below. What a great collection we can build together.

Please feel to share and post this as you like. You can download a handy 1-pager here.

BEA’s Arts in the GDP Study: What Next?

In January 2015, the U.S. Bureau of Economic Analysis (BEA) and National Endowment for the Arts (NEA) released its revised Arts and Cultural Production Satellite Account (ACPSA)—a set of measures of arts and culture in the economy, including its share of Gross Domestic Product (GDP). Much has been written about the truly mind-bending sum of $698.7 billion in industry expenditures—a substantial contributor to the economy that supported 4.7 million jobs in 2012 and represented 4.32 percent of GDP.

In 2009, the Boston Public Schools (BPS) committed to building and deepening arts education for all students K-12. They created the Arts Expansion Initiative (AEI). This commitment of the district, local funders and partners has resulted in:

• increased numbers of certified arts teachers in our schools;
• increased percentage of K-8 students receiving weekly arts instruction from 67% to 87%;
• an increase of high school students receiving any arts instruction from 24% to 56%;
• increased capacity for arts partners supporting arts education in schools.

There is a gigantic, come-and-have-some, boatload of private sector money available to all arts organizations. New research from Richmond, Virginia confirms that most don’t ask for it.

What’s the pot of money? It is the money in personal pocketbooks of the arts organizations’ most loyal constituents: pocketbooks that already make ongoing donations in response to grassroots solicitations such as direct mail, special events, and crowd-source platforms. But new research shows that most arts organizations rarely have personal, look-you-in-the-eye meetings with their best donors to ask for major amounts of money. The donor who loyally and happily writes an annual $1,000 check never experiences a personal meeting to ask for $25,000.

Recent studies by Americans for the Arts, Giving USA, and others have drawn welcome public attention to the role of corporate giving in the creative ecology–some sounding alarms and others offering rays of hope.

Now, the organization I run, Dance/NYC, is weighing in with State of NYC Dance and Corporate Giving, which segments available Cultural Data Project data on dance group budget size, type and geography to address equity in the distribution of resources. No matter how we segment the data, the findings are bleak for most dance groups and invite collective action to enlarge and stabilize business support.

Inspired by the shift toward outcome-driven art projects, I was struck by arts potential to be used as a technique for data collection. When we look at art, we tend to focus primarily on its aesthetic and emotive qualities. We think about art as the result of an action and not as a conduit or vehicle leading up to a result. For example, the creation of a painting begins by gathering materials (canvas, brushes, and paint) and using these materials to create a painting.

I can now affirmatively say that I have been at Americans for the Arts for over a year! Woohoo! …And what a year it has been.

Each month the Arts Education Advisory Council of Americans for the Arts has a monthly call. In December, we sat on the call reflecting on the previous year and what we had all accomplished personally, collectively, and throughout the field. In my role as the Arts Education Program Coordinator, I am privileged to see a lot of things that happen on a national scale across the country, and the council often provides insight into the impacts of these trends or brings my attention to something that is up-and-coming before it has actually made a splash.

Business Volunteers for the Arts® (BVA) is a national skills-based management consulting program operated by a network of organizations across the country under the leadership and coordination of Americans for the Arts. It pairs nonprofit arts groups with specially trained business executives who volunteer their time and skills to assist with distinct management projects. Though the number of active BVAs has fallen slightly in the past year, those still operating them are running robust programs that seek to fill an active need in the communities in which they operate, both for the arts organizations receiving pro bono support and the businesses that encourage their employees to give their time and skills to the arts.

Kellyn Lopes

A guest speaker in one of my graduate courses recently said, “94% of people don’t care about the arts.” While it may be true that a portion of people don’t actively seek out and participate in the arts, or consider themselves to be “artsy,” there is a significant relevance in understanding and “caring” about the role of the arts in society.

Instead, maybe 94% of people haven’t fully recognized the transformative power and intrinsic value of the arts in their communities…and their businesses.

So how do we measure the value of the arts?

Jeff Poulin

In my last job, I worked to develop audiences. Today, I work in arts education. Many people curiously ask me why and how the two are connected. To which, I respond: “To develop audiences in the long run, a venue must work to ensure that future audience members receive a quality arts education.” This is exactly how I ended up in my previous position, before uncovering a chicken-and-egg style conundrum.

The Task-At-Hand

My work was with a large (2,111 seat) theatre in a European country capitol city. The venue was the first of its kind to bring blockbuster musical theatre to its audiences and capitalized on the new-found economic stability in a post-2008 economy. The time was ripe to be developing robust theatrical calendars, and audiences were justly on board.  However, the question became: how is this sustainable in the long run?  I began my work in the Marketing Department to understand the audience and devise strategies which would deliver on long term audience development goals.

David Dombrosky

Mobile device adoption and usage is a global phenomenon with over 4.5 billion mobile users worldwide. In the United States, smartphone adoption has exceeded standard cell phone ownership by nearly 2-to-1. We no longer use our phones to simply make calls and send text messages.  We use them to explore our world. Anything we experience can be recorded, researched, and shared from the palms of our hands – anytime, anywhere.

As our adoption and usage of mobile technology has grown, so have our expectations for engaging with the world around us at a moment’s notice. Researchers at Forrester define this as the mobile mind shift “the expectation that [we] can get what we want in our immediate context and moments of need.”

Heather Ikemire

March 29, 2014, was the final day of the first-ever National Summit on Creative Youth Development in Boston—a national convening of more than 200 youth arts practitioners, funders, policymakers, and students designed to bring new energy and focus to creative youth development. On that day 86 individuals stood up at the John F. Kennedy Presidential Library and declared personal commitments to advancing creative youth development. I was proud to be one of them.

Laura Perille

 

Is it possible to rapidly increase the level of arts education offered in an urban district? Based on the example of the Boston Public Schools (BPS) Arts Expansion Initiative launched in 2009 by EdVestors, the BPS Superintendent, and local foundations, the resounding answer to that question is yes. This effort was rooted in the belief that arts opportunities play a powerful role in the life and learning of students in urban schools, and that a fundamental part of creating these opportunities was increasing access to quality arts education in order to create equity for all students. One of the main challenges initially faced by BPS Arts Expansion was increasing the amount of in-school arts education offered in Boston Public Schools.