Arts Intranet

When opening a new Royall & Company office building south of the campus on Parham Road in Richmond, Virginia, the idea of an employee art gallery came to life. The Royall Art Walk invited employees to actively participate in the creativity, inventiveness and raw talent that is such an essential aspect of the workplace.

Imagine Art Here: Tysons Tiles was an ambitious project for a public art novice. I learned some valuable lessons managing a public art project for the first time that I’d like to pass along.

My brief was to make something temporary, to create a colorful distraction to the development and inspire people—but it accomplished so much more: it confirmed that culture is an essential amenity to the growth of a city. 

From a purely business perspective, the arts in general and public art in particular are demonstrated spurs of economic development. This happy reality has proven true in my work as the Principal and sole employee of Prospective Inc., which is the exclusive leasing agent for the 4-million-square-foot office component of Reston Town Center, an internationally-recognized urban mixed-use development located in Reston, Virginia.

With the start of a new year comes the start of a new General Assembly session, at least in my home state of Virginia, and also for three-quarters of our states’ legislatures. And for our state so begins the battle for increased funding for our state arts council—the Virginia Commission for the Arts. This Wednesday, arts leaders and supporters from across our Commonwealth will gather for Arts Advocacy Day when we will meet with our state representatives to plead our case. And just what is that case?

This year, Arlington Public Art received our seventh PAN Year in Review Award since the award program began in 2000.  We feel honored to be so distinguished. Christian Moeller’s Quill (2014) joins Liquid Pixels by Ned Kahn (2002); Memory Bricks by Winnie Owens-Hart (2005); Cultivus Loci: Suckahanna by Jann Rosen-Queralt (2006);  Flame by Ray King (2007); CO2LED by Jack Sanders, Robert Gay and Butch Anthony (2008); and Echo by Richard Deutsch (2012), our other Year in Review Award winners.

So how did we do it?

Although the timing of congressional votes keep getting kicked around, it remains a crucial time in Washington for arts education.

Anything’s possible^*, but what’s most likely is a U.S. Senate floor vote and amendment consideration this week—as well as a long-delayed House floor vote—on the Elementary and Secondary Education Act (ESEA) reauthorization.

There is a gigantic, come-and-have-some, boatload of private sector money available to all arts organizations. New research from Richmond, Virginia confirms that most don’t ask for it.

What’s the pot of money? It is the money in personal pocketbooks of the arts organizations’ most loyal constituents: pocketbooks that already make ongoing donations in response to grassroots solicitations such as direct mail, special events, and crowd-source platforms. But new research shows that most arts organizations rarely have personal, look-you-in-the-eye meetings with their best donors to ask for major amounts of money. The donor who loyally and happily writes an annual $1,000 check never experiences a personal meeting to ask for $25,000.

My fascination with cultural districts first started while living in Richmond, Virginia when the city announced the creation of an Arts District within the Broad Street Corridor. As an avid “culture vulture,” I had strolled through many First Fridays Arts Walks and attended a variety of performances at the newly built CenterStage performing arts center. I was thrilled to know the city recognized the potential impact culture could have on this area. Even after leaving Richmond for Washington, D.C. to attend graduate school, I continued to stay updated on the project and would bring it up in conversation whenever I returned to visit.

Jay Dick

Over the past 10 years as a staff member of Americans for the Arts, I have had the opportunity to learn a great deal about how we as a nation support the arts and culture. I have the opportunity to work with hundreds of talented and innovative individuals across the nation. I have also learned a great deal from serving on two local boards, the Arts Council of Fairfax County and Arts for LA. Now, I have a new opportunity to help advance the arts in America.  Starting July 1^st, I will begin a five year term as a Commissioner for the Virginia Commission for the Arts (VCA). I am very grateful to Virginia Governor Terry McAuliffe for presenting me with this opportunity.  

Jamie Haft

Virginia Tech recently hosted a small national meeting on documentation, archiving, and communication in the field of community cultural development. Articulated by convener Bob Leonard, the meeting’s lead organizing question: How is documentation, archiving, and communication in the community cultural development field serving and not serving artists, humanities researchers, community organizers, non-artist community partners, community agencies and institutions, and scholarly communities? For me, the meeting debunked five misconceptions about documentation, archiving, and communication in the field.

Virginia Tech meeting, by Andrew Morikawa

Misconception #1: There’s no urgency.

Documentation, archiving, and communication are essential to demonstrating the ability of community cultural development to improve the lives of community members and to fostering a critical discourse that builds and sharpens those doing the work. Questions for the critical discourse include: Is community cultural development work advancing equity? How does the field deal with well-meaning but ineffective and sometimes even unethical practices? Bill Cleveland, Center for the Study of Art and Community, called for investments in independent reporting and data collection to reveal impact – for example, a study and report about how and where projects are doing damage and how and where they are making a difference. Participants pointed to assessment resources like Animating Democracy’s Impact Initiative and Imagining America’s Integrated Assessment Initiative. Cindy Cohen, Acting Together, suggested a core group commit to regular meetings over a sustained period of time to discuss and communicate the moral and ethical dimensions of community cultural development.

Kate McClanahan

 

“Above all, artists must not be only in art galleries or museums — they must be present in all possible activities.” — Michelangelo Pistoletto What is art? Art is a means for social change. Art is relaxing. Art is inspiring. Art is culture. Art is pretty. What can art really do? At Americans for the Arts we know; the arts are more than just around us or a part of us—they are also an application. Like an amoeba, they can live on their own, but when “discovered,” they suddenly are ever-present and malleable in ways you might not know, and perhaps, they are limited only by “un-thought thoughts,” or put differently, imagination.

Jerome Socolof

“It’s a bunch of people in horns singing in languages I don’t understand for longer than I want to listen.” Whose brilliant summation of opera is this? Why, that would be mine, circa 2003. It was, admittedly, an ill-informed viewpoint, one underpinned by the misperceptions of elitism and grandiosity in opera that many people hold, but I was only 17 at the time. After becoming a music major, and thanks largely to the tireless work of a few professors, I was soon sliding down the slippery slope to being in love with opera. After realizing that I lacked the voice and single-minded dedication to be a professional performer of opera, I knew that I had to be an administrator so that I could stay involved. 10 years, three college degrees, and a few shifts in the cultural landscape later, I still feel the same way.

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

John Bryan

How many of Richmond’s corporate executives make art in their spare time? What percentage paint landscapes or play in a band or write poetry? Are their artistic pursuits of any real value to their companies? Does the fact that a corporate executive creates sculpture affect the bottom line of that corporation? A new survey of 271 Richmond, VA executives offers some answers.

First the context. The 2004 publication of Richard Florida’s The Rise of the Creative Class ushered in a pervasive corporate understanding of the value of “creativity” to corporate success – to a company’s bottom line. Creativity has become an essential theme in corporate strategy sessions, team-building exercises, and leadership training.

But there is an ingredient that is sometimes absent from conversations and research concerning creativity in the corporate workplace: art-making. While the corporate world values “creativity” as an important attribute for its executives to have, “art maker” may not be considered as a similarly important attribute. But while creativity is an attribute that is subjective and hard to identify, art maker is an objective attribute that is easily identified.

During the first half of 2013 CultureWorks administered a two-question survey that was completed by 271 Richmond corporate executives including some of the region’s topmost executives, members of the Greater Richmond Chamber, members of Rotary, and members of the Richmond Association for Business Economics.

John Bryan

CultureWorks is the privately-funded nonprofit organization that serves as the local arts agency for Richmond, Virginia. Although it is only the nation’s 43^rd largest city, Richmond has a significant business community as evidenced by it being the headquarters for 11 Fortune 1000 companies – 6 of which are F500s.

Five ongoing strategies have helped CultureWorks engage good relationships between Richmond’s arts and business communities:

1) CultureWorks is an active member of the Greater Richmond Chamber. “Active” includes volunteering for committees, paying to be part of the annual 3-day InterCity Visit, and attending Chamber gatherings – all of which help to establish and strengthen personal relationships.

2) CultureWorks publishes reports on its activities and accomplishments and makes sure that business leaders read the reports with interest. I snail-mail a hardcopy of each report to several dozen business leaders, and I attach a hand-written personalized sticky note that has a message such as, “Frank – Good to see you last week. I’ve highlighted a couple of things on this report that you might find interesting.” It’s a lot of work preparing 50 or more of these letters, but the personalized notes cause this to be a communication that the business leaders do read.

3) CultureWorks invites business leaders to volunteer isolated segments of their time to serve on short-term project-specific committees and task teams. Examples include the review panels for the CultureWorks Grants Program and our metrics task team. This not only builds relationships, but also gives the corporate participants a first-hand look at the value of the arts.

John Bryan

 

Richard Florida’s The Rise of the Creative Class is now 11 years old, and the notion that left-brained corporate types can benefit from right-brained creative types is acknowledged as gospel. Although Florida’s work has resulted in blue-chip value for “creative thinkers,” there is no empirical evidence to show whether business executives claim any workplace value for their own personal artistic pursuits. Indeed, do the personal artistic pursuits of business workers add value to the corporate workplace? The exploration of this question is one line of research that has been spawned by a recent gathering in Virginia. On November 27 in Richmond President and CEO of The Conference Board Jonathan Spector and Americans for the Arts President and CEO Robert Lynch convened 16 corporate executives and 16 artists for an eight-hour “Creative Conversation”—a day of envisioning a new transaction model between business and arts. The forever-held model is straightforward: businesses give money to the arts so that the arts can enrich their communities. Richmond’s event explored the possibility of an opposite transaction model. Can corporations benefit by reaching out to and engaging practicing artists? Participants included executives from Fortune 500 companies such as Altria, Dominion, and MeadWestvaco; leaders from service organizations such as J. Sergeant Reynolds Community College and Leadership Metro Richmond; and CEOs from specialty companies such as The Martin Agency and Richmond Times-Dispatch.

"Demon Eye 1," by Steinar Jakobsen, 2005, oil on alucore. From the Schwartz Art Collection of the Harvard Business School.

In a recent development in the corporate art world, many of the most important business colleges and schools are now collecting art and using it as a learning tool.

As I was updating the information for the new 2013 edition of the International Directory of Corporate Art Collections, I discovered a surprising and unexpected growth sector—business schools and colleges have begun to form art collections as a necessary component to their business curriculum.

During the past 20 years, it has become more recognized and accepted that art in a corporate environment has numerous benefits—for employees, clients, and the company itself. So it is heartening to see that many of the most important business colleges have developed an art program as an adjunct to their more traditional course offerings.

Primarily a North American phenomenon, some of the business schools with important collections include the Wharton School of Business in Philadelphia, Harvard Business School, the Booth School of Business at the University of Chicago, the London School of Economics, and the Stephen Ross School of Business at the University of Michigan.

Sarah Lawson

You’ve probably never visited an art gallery or a classical music concert in Charlottesville, VA.

Though the area is known for its views of the Blue Ridge Mountains, historical landmarks, and local food culture, many people don’t consider it an arts destination. At Piedmont Council for the Arts (PCA), we see this every day.

Residents might know everything that’s happening in one area of arts interest, but nothing broader. Visitors tour Monticello or the University of Virginia, but rarely stay the extra day to explore our museums or see a play performed by one of our many community theater groups.

Very few people ever see the full breadth of the Charlottesville area arts community.

However, data from Americans for the Arts’ Arts & Economic Prosperity IV study in the Greater Charlottesville area showed that our arts and culture industry generates $114.4 million in annual economic activity, supporting 1,921 full-time equivalent jobs and generating $9.2 million in government revenue.

As the Charlottesville community continues to grow this arts and culture sector, we see a greater need to address this issue of coordinated cultural tourism. 

Kate Preston Keeney

Like many of my high school classmates, I never had plans to stay in my hometown of Roanoke, located in southwestern Virginia.

Among other reasons, it seemed to lack that something special in terms of arts and culture. The local theater had reduced its performance season; a much-anticipated visual art museum was struggling to stay open; and the independent bookstore closed to become just another bar.

And so, as is common, I left my hometown in pursuit of graduate school and a job in a metropolitan area. I was perfectly situated within walking distance to public transit, yoga studios, cafes, and world-class performance centers.

But now, I’m starting to look back.

Roanoke and its surrounding areas have begun to capitalize on its rich cultural history. Let me be specific, this culture is not new, yet it has just been unearthed with contemporary knowledge of cultural vitality, opportunities for partnerships and economic development, and community leadership and buy-in.

Roanoke has taken steps to put itself on the list of desirable places to live and has done so by elevating its distinct heritage. 

Emily Peck

Last week, I left snowy New York City to spend some time in sunny Ft. Lauderdale at the invitation of the Broward Cultural Division to talk with arts organizations about the many ways they can partner with local businesses.

We discussed how to build a successful and meaningful partnership by thinking of the needs of business first, and how to look beyond the usual suspects when thinking about potential business partners.

We were joined by local business leaders from Florida Power and Light and Merrimac Ventures who spoke about how partnering with the arts helped their business engage new customers, reach new audiences, and enhance the quality of life for their communities. For more tips on creating partnerships check out our Building pARTnerships on Your Own toolkit.

This type of training session is just one way you can use the resources of The pARTnership Movement in your community. Here are some other ideas:

• Tell your story: Promote great arts and business partnerships on twitter (#artsandbiz), Facebook, and YouTube. Don't forget to let us know, too!

• Give a presentation at your local chamber of commerce about how the arts can help local businesses. See how it worked in Montgomery County, MD! 
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Aliza Schiff

Every two years Arlington Public Art contracts a conservator to review our collection of more than 60 permanent artworks and for the first time this year our portable works—60 framed artworks hung in county buildings. This year’s review was recently completed and I am now reviewing the condition reports and making decisions with the rest of the Public Art staff on specific conservation and maintenance actions to take.

Some of the findings in the reports are straightforward and the recommendations are simple to implement. For example, mend the fence around a play sculpture in a park; or clean the dust and dead bugs out of a stained glass skylight at a community center. We have good relationships with other county departments especially Parks & Recreation and our Public Art Master Plan (see page 82) makes clear that sponsoring county departments are responsible for maintaining artworks in their facilities or sites.

Artworks that were commissioned by private property owners as a community benefit through the county’s site plan process are also reviewed by our contract conservator. Our Public Art Master Plan states that the site owner is responsible for maintaining the work of art as a community benefit in perpetuity. When these artworks need attention, I contact the property owners to have the work done. This often includes recommending products or specialists and I consult with the artist, if possible, and the maintenance plan submitted at the project’s completion. 

Selling our wares at the 2011 National Arts Marketing Project Conference.

Last week we launched a new regular series on ARTSblog that spotlights the staff here at Americans for the Arts. While Kristen Engebretsen happened to give an excellent podcast interview, not everyone has those opportunities; but, it got me thinking about coming up with a fun/interesting way for you to learn about the people behind the organization.

And that brainstorming led me to "Ten Questions with..." in which I will ask everyone the same questions and see where it takes us.

Of course, I then realized I have to start with me since it will encourage the rest of the staff to share. With all that in mind, here is the debut of "Ten Questions with..." as I have interviewed myself:

1. Describe your role at Americans for the Arts in 10 words or less.

ARTSblog editor; writer; part communications/part web team member; internal reporter.

2. What do the arts mean to you?

As I often say, I used to have musical talent—until my voice changed. I also acted a bit in middle school, high school, and one brief appearance in college. But, I have to admit that in addition to being something I enjoy attending or wish I had more talent or courage enough to try, the arts were a refuge for me as a kid. While struggling with your identity during that critical time period everyone reacts differently. For me, I had the whole The Tears of a Clown thing going on—I seemed happy on the surface, but felt very isolated on the inside. The arts, in this case mostly music and television, made me feel less alone. That's one of the big reasons why I feel passionate about the arts and arts education. 

Susan Soroko

Probably the best part of producing BizSmART for Arlington (Virginia)'s supported arts organizations was the pleasant surprise of unintended outcomes. Nothing salacious (sorry!), no misbehaving, but something that was an indirect benefit of having thought provoking speakers, interactive sessions, and opportunities to step outside daily challenges all in the same space at the same time.

As simple as it sounds, there was little way to plan, direct, or script a day that helped build our arts community.

On November 13, 2012, Arlington’s first BizSmART conference at Artisphere surpassed ‘symposium’ in both content and connectivity and drew on smart growth strategies for the arts. With the Arlington Commission for the Arts sponsorship of BizSmART, which began as a suggestion to create a symposium for arts organizations and Arlington Cultural Affairs' recent move to Arlington Economic Development, a new direction in meeting the challenges facing arts organizations took root. The arts in our area may be extensive, but as public and private funding dwindle, organizations still struggle.

Arlington is no stranger to breaking new ground on many fronts and the arts are no exception. In 1996, Arlington Cultural Affairs was the winner of the Ford Foundation and Harvard University’s Innovations In American Government Award, the first time the award was given to an arts program in a local government. Leveraging resources, materials and facilities of the county government and applying them to the arts made way for an incubator program that was soon to be replicated throughout the country.

"Wave Arbor" by Doug Hollis at Long Bridge Park in Arlington, VA.

(Author's Note: This post builds upon prior pieces by Dr. Elizabeth Morton and Angela Adams.)

I enrolled in Dr. Morton’s Exploring Evaluation for Public Art studio as a way to complement my experience as a working artist-art educator with a limited sense of the planning and evaluation process for public art. Over the course of the studio I came to see evaluation not as a zero sum game meant to occur after installation, but rather as an ongoing series of assessments conducted by and for major stakeholders, including, but not limited to, the intended audience.

While public art evaluation clearly includes examining the perceptions of the general public, it must also examine the processes and decisions that influence, direct, and ultimately, commission, new works.

One of the most rewarding aspects of this studio was the opportunity for cross-disciplinary dialogue created by the intentional interface of urban planners, designers (in this case, architecture & landscape architecture students), artists, and arts administrators.

Each of these roles fulfills an important and different function in the life cycle of the public art project; yet all too often we work in isolation from one another and/or use language that is particular to one discipline and foreign to another. The studio proved to me that we have a great deal to learn from one another and that increased cross-disciplinary collaboration will continue to yield exciting new contributions to the field of public art evaluation.

For example, as a predominantly 2D artist moving into the more design-based role of the landscape architect, the concept of site analysis took on an expanded meaning. From a conventional fine arts perspective, a site is a location where an artwork is placed, not necessarily a place that an artwork might inhabit over time. Artists would clearly benefit from the designer’s perspective of understanding site as an ongoing process, with multiple actors; yet this is a concept that is rarely discussed in undergraduate or graduate level art programs.

Angela Adams

Arlington County's public art program benefited greatly from our collaborative effort with Virginia Tech and Americans for the Arts mentioned in Dr. Elizabeth Morton's post from earlier this week.

Like many programs across the country, we are adjusting to the new normal of increased scrutiny of public spending as it relates to the arts. We are also adjusting to our recent relocation from the Department of Parks and Recreation to that of Arlington Economic Development and are just beginning to understand the difference in priorities between the two agencies and how these will impact our future work.

We are currently working on developing a white paper on the value of public art to Arlington through four lenses: community and social benefits; civic design and placemaking; economic; and aesthetic/experiential.

It is helpful that the field of economics has begun to look seriously at developing measurement tools for such intangible phenomena as human happiness or fulfillment as well as the intrinsic value of the arts, so there is an increasing body of literature to draw from here. The findings of the Virginia Tech students will similarly help us in making the case for how and why public art adds value to our community.

To summarize some of the more interesting (even surprising) findings of the four teams discussed in the previous post and their value to Arlington's public art program:

Dr. Elizabeth Morton

This course had its origins in a graduate assignment I had back in the early 1990s. My intimidating professor at the Harvard Graduate School of Design provided only two requirements for our final paper: 1) that it be “interesting to him” and 2) that it be no longer than three pages.

I was relieved that he approved my topic of “how do local public art agencies evaluate their projects,” but was concerned about the page limitations. I needn’t have worried, since after reviewing as many of the agencies as I could in the pre-internet era, I did not find much.

At a presentation on public art in Arlington, VA, nearly 20 years later, a question from the audience made me think about my project again. I imagined that as the public art field had matured, surely there had been efforts to institutionalize some evaluative practices, but when I started making inquiries I realized that this was still a relatively unexplored topic.

Since Angela Adams and Liesel Fenner had both been kind enough to speak in my urban design policy class over the years, I approached them with the idea of conducting a graduate studio that would try to take on this topic. It’s a great testament to their openness to inquiry and commitment to the field that they very actively participated in the studio and contributed many hours and many insights.

Recognizing the complexity of the topic and the limitations of the three-month semester, and not having any idea about what we would find, we titled the course, “Exploring Evaluation for Public Art: Arlington County as Laboratory.”

Our 12 students hailed from five different countries and from three different programs (planning, architecture, and landscape architecture). To my delight, two of them were practicing public artists!

John Bryan

#1 Richmond has an enviable business community as evidenced by its being one of only 11 cities to be headquarters to more than five Fortune 500 companies and one of only 12 cities to have a Federal Reserve Bank.

#2 Richmond’s arts/culture community is likewise enviable as evidenced by its emergence from the recession with all of its major arts and culture organizations thriving: symphony, opera, ballet, theatre, art museum, science museum, history museum, children’s museum, botanical garden, and many dozens more.

#3 Richmond has a slew of enviable national creative superlatives such as being home to the #1 marketing company (Martin Agency – think Geico gekko), #1 public art university (VCU), #1 university advertising program (VCU Adcenter), and forthcoming building designed by the #1 architect (Steven Holl).

Those three sentences have resulted in a three-year Greater Richmond Chamber-led initiative entitled i.e.* - a grand partnership that spotlights and energizes creativity and innovation for three purposes: enable the business community to leverage the creative community in accomplishing real business objectives; provide expanded audiences for the creative community; and foster new relationships and partnerships.

Richmond’s local arts agency---CultureWorks---is one of the active partners with the Chamber’s i.e.* initiative and three current projects demonstrate the partnership’s value.

As National Arts and Humanities Month continues, amazing people around the country are hosting Creative Conversations!

This Americans for the Arts program, started in 2004, helps to unify groups of people engaged in arts and culture by sparking dialogue, spurring advocacy efforts, and creating networking opportunities.

So far this month, we have already had five great events in places as diverse as Nashville, Virginia Beach, Chicago, and Buffalo.

If you missed out on these events, never fear! October still holds over 30 more events – with more being added every day.

This week’s upcoming events include:

•    Artist Conversation with Don Seiden, artist and Jane Stevens, curator - Today, Oct 13! (Chicago, IL)
•    Champaign County ARSCONNECT: pARTner up! - Today, Oct 13! (Urbana, IL)

According to a December 2018 report from the World Economic Forum, by 2020—next year!—half of the global workforce will be made up of millennials. Despite the growing number of upwardly mobile millennials, young people are often overlooked as candidates for board seats in arts (and other) organizations. Most organizations are hyper aware of creating a well-balanced board, representing increasingly diverse communities. While we continue to actively address (and we must) race and gender diversity, age diversity is rarely considered. Leaving potential young board members out can be detrimental to an arts organization. A young board member brings energy, creativity and a fresh perspective. They often have a greater sense of inclusion. They can act as a peer to a young staff or to young visitors and attendees. Young board members also have a very deep social influence and can use it to promote programming, ideas, and giving. In a small community, like Lynchburg, social chatter can quickly increase attendance and helps to keep our organization top of mind.