Arts Intranet

As we close the book on 2018 and open a new edition for 2019, the world of arts marketing and marketing in general continues its furious pace. What trends we should be keeping an eye on for the coming year?

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

Data shows that millennials are just as generous as previous generations. But when it comes to how they give, their means and methods are significantly different.

Here are a few things arts marketers can do to make the process of developing social content simpler, more straightforward … and maybe even more fun.

To determine when links should open in the same or new windows/tabs, let's approach the question from a contemporary web environment.

The ugly truth is: over the past 15 years, our patience has decreased. If you structure your web content into logical patterns, the chance of the average visitor leaving your site will decrease!

Arts marketers, have you ever experimented with so-called “dark posts” on Facebook? There are lots of ways to use them to your advantage!

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

What will the arts look like in the future?  How will technology and engagement push us closer to the ideal management of our arts businesses?

Tumblr is a cultishly loved and widely used short form blogging site where creatives and artists have curated over 108 million blogs since 2007.

With new platforms popping up on a regular basis, establishing an effective social media marketing plan can be overwhelming.

In ideal scenarios, website, box office, and CRM are seamlessly integrated and organizations have a clear picture of what to expect with regard to cost alongside with any limitations in capability.

By most counts, mobile views overtook desktop views in email sometime in 2012.

In the theater, there is value in new work. In both the art and the nature of “new,” there’s excitement in the process of discovery, risk, and reward.

In December of 2012, the rock musician Beck released his latest album, Song Reader. Song Reader didn't come as a CD, or an LP, or a bunch of digital audio files.

Local residents, patrons of the arts and Washington, DC area leaders are endorsing the idea that art enriches and informs us.

I wanted to explore video production to help inform a wide audience about the arts at Lehigh University.

As Snapchatters make their way around our cities, attending performances in our venues and viewing exhibitions in our museums, they’re Snapping and sharing those experiences in the moment.

If you want to capture the attention of your audience, great media is essential. But producing video can be expensive and photos often don't tell the whole story.

I thought it might be useful to get away from all of the technical aspects of using social media, and talk about the human side. The interaction side. The “what happens in the brain” side.

Technology provide instanat access to a pethora of information. So I wonder, does it matter that these transactions involve no person-to-person exchange?

We can always make our websites better. Here are some rules to help arts organization websites be the best that they can be.

Dylan's lyrics "for the times they are a-changin" is telling us once again that this is our time to not only sink or swim, but to do something amazing.

The cardinal rule of communications is “know your audience”.  But on social media, it’s sometimes easier said than done.

In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.

When you have clearly identified that your arts organization needs to out-source video in order to accomplish a specific goal, what questions should you ask when you pick up the phone and call a video production company?

I say it all the time, but it bears repeating: Our society has changed – dramatically – over the past few decades.

These emerging platforms are meant to be inexpensive and lightweight to produce, yet have impact that can be felt at the box office in terms of lifting brand awareness for the organization.

How are we engaging our audiences, how we are communicating our messages, how we are raising money, and how we are using technology to do it. With YouTube currently ranking as the #2 search engine in the world, this means many of us are using online video as a tool.