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In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?

The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences.  Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

romoting your rental space can easily be integrated with your marketing strategy to increase earned revenue.

At Misnomer Dance Theater, we have been exploring approaches to help artists increase their arts-related income and provide greater access to their art in new and more frequent ways.

At Misnomer Dance Theater, we have been exploring ways that artists can provide greater access to their art that also increases their arts-related income.

I’ve just returned home from what I’ve begun to affectionately call, My Dinner with 11 Amazing Minds, WESTAF’s “Dinner-Vention” held at Djerassi Resident Artists retreat in beautiful Northern California.

If we can’t make our existing patrons happy, we might shortly find ourselves with a more urgent need to find new ones.

Let’s face it: sometimes it seems like marketing and development couldn’t be more different.

Across the country, arts organizations are constantly seeking ways to do more with less and fundraise creatively and collaboratively. For artist led organizations, this need is only amplified by lack available funds that can be dedicated to operational support, and the need to create an artistic product.

When talking about price, it’s often easy to overlook one of the most important of prices: FREE! ‘Free’ can be an incredibly powerful tool for generating demand, but may create more challenges than it addresses. This is particularly true for the arts.

How many times have you heard that the arts need a new business model or that subscriptions are dead?

As compelling as we find the study of behavioral economics, you just can't escape the logic of supply and demand that is the basis of classical economics.