Arts Intranet

Ali Fernandez

One of the challenges facing employers today is attracting and retaining a talented workforce while concurrently asking employees to do more with less. Employee satisfaction is increasingly linked to the employers’ commitment to providing opportunities for employees to engage with one another and the broader community.

We all know that the arts encourage creativity and innovation, but they are also an amazing vehicle for team building and collaboration. As a United Arts Fund that conducts employee giving campaigns, the Greater Hartford Arts Council is uniquely positioned to facilitate employee engagement, while raising funds and awareness for our arts community.

Arts administration needs a bit of revolutionary thinking for the continued health of the sector. The future of the arts is already here, being ushered in by arts leaders who test norms, continuously evolve, and keenly anticipate tomorrow.

New audiences, technologies, and competition require successful arts leaders to implement new models, develop cross-sector partnerships and allies, and stay focused on their vision. The revolutions in our field do not appear to be complete departures from what we are doing. That is to say most of the fundamental work functions of arts administration remain (e.g. production, marketing, and fundraising). What is in flux are how these functions are carried-out. These new methods and considerations require some revolutionary minds.

Arts organizations should be benefitting from the rise of social media more than anyone – the arts are all about storytelling.

And the numbers emerging from social media research are astonishing. 65% of adults use social media, and according to one study, millenials spend 5.4 hours on social media daily.

Here are a few examples of recent social media campaigns that illustrate what social networking can do for us as arts marketers and advocates – you’ll be amazed at the fun you can have.

Danielle Williams

Welcome to the “How to Build a Winning Website” blog salon – the first blog salon written entirely by Americans for the Arts staff!

I’m Danielle Williams, the Website & New Media Manager at Americans for the Arts.

You may not know this, but Americans for the Arts has quite a few websites. Aside from our “main website” (AmericansfortheArts.org), we also manage:

• ArtsActionFund.org
• ArtsMarketing.org
• pARTnershipMovement.org
• AnimatingDemocracy.org
• ARTSblog
• Arts Index
• Annual Convention

This week we’re talking about AmericansForTheArts.org – which re-launched “in beta” this past December.

Norie Sato receiving the 2014 Public Art Network Award at Annual Convention

The Nashville PAN Preconference has come and gone, sniff sniff, I miss seeing everyone already. I was thrilled to be able to speak to so many of you and to be with smart, hard working people in the field. The PAN preconference is such a great time to reconnect with old colleagues and meet new people as well as to learn. And so many issues and things to learn just to keep up or to innovate do not fit into the time we had. A special thanks to those who worked so hard for us to organize the conference.

But in the spirit of constructive feedback and reflections back on the precon, I offer the following:

1)  The Preconference is TOO short. We had essentially only 1 day. 2 panel session slots do not give us enough time for the various issues that need covering. At least another half day would have allowed us at least another session slot to allow for some more breadth and depth would truly be desirable. The Nashville team worked hard to showcase their city…and maybe we (I) could have spent more time in it, as well.

Lydia Zacharias

Many of the companies we work with at ArtsKC are engaged in a variety of programs, including our Now Showing program for emerging artists and businesses, Advocacy efforts, and workplace giving for the ArtsKC Fund. These corporate partners are not only passionate about supporting the arts in the Kansas City region, but are also achieving true employee engagement. Through their partnerships with ArtsKC, companies are able to provide unique engagement opportunities that encourage people to stay with the company longer, report higher levels of job satisfaction, and increase productivity through teamwork and a sense of personal investment from management. Many people are now more interested in working for companies in which they feel valued, and in which a certain level of work/life balance is encouraged, than ones that simply provide a paycheck. So, support of the arts is not only good for your corporate philanthropic efforts, it’s also good for your talent recruitment and retention efforts!