Ms. Allison M. Tyra

Just Keep Smiling: Presenting Ticket Increases with Positivity

Posted by Ms. Allison M. Tyra, Oct 21, 2015


Ms. Allison M. Tyra

While visiting my family in Indianapolis this year, I learned that the excellent Indianapolis Museum of Art admission would now be $18 for adults, $10 for youths ages 6 to 17. This doesn't seem like terribly much - until you realize that it had been free for several years. 

Admittedly, the IMA has been addressing financial issues since losing about $100 million - approximately a third of its endowment - in the 2008 financial crisis.

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Audrey Struve

Product Relevance–An Experiment in Engaging Silicon Valley Corporate Millennials

Posted by Audrey Struve, Jan 21, 2016


Audrey Struve

In June 2015, Silicon Valley Creates, a regranting organization in San Jose, California, with a thirty-plus year record in providing funding opportunities for the local arts and culture community, made a bold move–for us. We took a first-time experimental step in investing in capacity building, specifically to elevate the conversation about product relevance.

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Mr. Joshua Jenkins

10 Ways to Improve The Website You Already Have

Posted by Mr. Joshua Jenkins, Jun 03, 2014


Mr. Joshua Jenkins

Joshua Jenkins Joshua Jenkins

Who doesn't love a good list?

I’m Joshua Jenkins, Americans for the Arts’ Website Coordinator, here to drop some hints and tips on website improvement. I started at Americans for the Arts in the summer of 2013, and played a large role in the final push toward the website launch in December.

In a perfect world, you’d snap your fingers and a shiny, new website would appear live on the internet. However, as you've read already and will continue to read during this blog salon, there are a lot of important resources you need on-hand when redesigning your website.

Sometimes, a complete website redesign may not be in your organization’s budget, or you may have recently redesigned your website and can’t commit to a full design update just yet. Good news: these circumstances don’t have to stifle your ability to improve your users’ experiences while visiting your organization’s website.

Take a look at these simple, effective best practices that you can implement to offer your users the best experience – whether you’re fixing the site you have, or just starting the redesign process.

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Mr. Robb Hankins

The Genius Awards: Using Art as a Community Innovation Strategy

Posted by Mr. Robb Hankins, Jul 16, 2014


Mr. Robb Hankins

Robb Hankins Robb Hankins

As part of ArtsinStark’s 20/20 Vision planning process, an Innovation Committee made up of ten community leaders created a strategy for positioning Canton and Stark County, Ohio as one of the 10 most innovative communities our size in America. One of the first initiatives we called the “Genius Awards.” In 2013 we began inviting companies to form 8-person teams to solve a challenge and come to the first Genius Awards, which were held on March 18 of 2014.

Here were our goals:

1) To have all kinds of companies to participate: high tech, manufacturing, law firms, banks, and newspapers.

2) To find a $5,000 sponsor, charge companies a $500 entry fee, and sell $25 tickets to the event.

3) To establish a “county innovation index” for improving the level of innovation in our county over time.

The Invite: We host one of the 60 united arts fund drives in America, so during our annual visit with company CEOs we planted the seeds for the “Genius Awards.” As soon as we got one of the biggest companies in the county to sign up and then banks and law firms, it got easier to sign up the rest. In the end, 13 companies agreed to send a team for year one. Here’s a link to the contract each company signed.

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Kellyn Lopes

The results are in. The arts are good for society (and business)

Posted by Kellyn Lopes, Oct 30, 2014


Kellyn Lopes

Kellyn Lopes Kellyn Lopes

A guest speaker in one of my graduate courses recently said, “94% of people don’t care about the arts.” While it may be true that a portion of people don’t actively seek out and participate in the arts, or consider themselves to be “artsy,” there is a significant relevance in understanding and “caring” about the role of the arts in society.

Instead, maybe 94% of people haven’t fully recognized the transformative power and intrinsic value of the arts in their communities…and their businesses.

So how do we measure the value of the arts?

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Mr. Nicholas Dragga

Chad Plunket on CASP and making an impact with Working Artist Studios

Posted by Mr. Nicholas Dragga, Apr 16, 2015


Mr. Nicholas Dragga

Lubbock, Texas has a metropolitan area of about 300,000. Lubbock is also about a six-hour drive in any direction from the next major city. The isolation of Lubbock could be considered a disadvantage – limiting collaboration, diversity, and ideas. Graduates from the local university often leave the city seeking jobs and more money in bigger markets.

However, the isolation may also be one of Lubbock’s greatest assets. Lubbock has a mentality of – “if we want it, we are going to have to build it – ourselves.”

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