Arts Intranet

Are you a contextual marketer? Probably.

Chances are, you’re doing some form of contextual marketing already. If you’re a marketer, you’ve made some effort to understand your patrons and match their needs to what you’re offering.

It’s not breaking news that America is in the midst of major change due to an aging and diversifying population. And it’s not unusual to be in conversations about how those changes are impacting the leadership of our nation’s nonprofit arts organizations. As the new William and Flora Hewlett Foundation report indicates, economic pressures and shifting demographics have led to cross-generational workplaces that require new strategies for building deeper appreciation for the range of voices and experience that exist within our organizations.

Kimberly Hedges

Most projects start with the need to address a deficit, and redesigning a website is no exception.

Your current website may not be serving your visitor's needs, the content might read like a brochure or look dated, the layout of the site may make it hard to find the best content you have to offer, or maybe the design looks like it was built back when we still used DOS. (Well, maybe not that bad, but you know the feeling.) There is just no denying that your website could be doing more.

When addressing a known deficit, you would think that getting buy-in and support for your project to address that deficit would be a breeze. (Everyone agrees on the problem, so everyone should agree on the solution, right?)

However, big deficits come with big needs.

Stephanie Milling

With the end of the summer rapidly approaching, it is time to start thinking about the new school year. Even though I have been living on an academic calendar most of my life, I never get tired of the excitement and exhilaration that accompanies new beginnings. As a college professor, the new year provides a time to develop an artistic and educational vision for the future and determine how I will guide students in their learning. As we wrap up summer looking forward into the fall, it is time to consider what should be on our back-to-school checklist. In addition to planning curriculum, it is necessary to consider the arts education advocacy agenda for the year ahead and our role in supporting its continued benefits to students around the country.

Kellyn Lopes

The Wix Lounge, an impressive space for communal offices in Chelsea, Manhattan, is usually bustling with young tech entrepreneurs, artists, and freelance professionals. On Tuesday, November 18^th, the Arts & Business Council of New York transformed the space into a new community: a networking event for arts organizations and business professionals interested in volunteerism. Almost twenty arts organizations, ranging from Carnegie Hall and the Bronx Museum, to TaDa! Youth Theater and ProjectArt, shared volunteer opportunities for professionals looking to get involved.

At the event, I was able to get the scoop about trends in arts volunteerism and the types of volunteer opportunities available. Here’s what I found:

The arts are a catalyst for volunteer work

Diane Conroy, Manager of Corporate Programming at Free Arts NYC, told me a fantastic story. Free Arts NYC provides arts educational and mentorship programs free of charge to underserved youth and families in New York City.

In Boston, a nonprofit organization called the Theatre Offensive came to the conclusion that the work they were doing – the work that their mission mandated – was stale. When the company was founded, it was a challenge to find live performances that addressed LGBT issues and contained LGBT characters. TTO strove to make that comment widely available in Boston. Now that theatre addressing sexual orientation and gender identity has become common in Boston proper, TTO’s adherence to its mission - to make queer-themed plays accessible - suddenly feels out of touch with the energy behind its founding.