About this Webinar

#GivingTuesday

#GivingTuesday, a global day of giving fueled by the power of social media and collaboration, is celebrating its fifth anniversary this year.

Optimizing your website for your customer doesn't have to mean a complete redesign. We'll take a look at data showing how people interact with websites as well as case studies of successful design to help you adjust your website for maximum usability. You'll also learn what Google Analytics data you should be looking at regularly to determine the efficacy of your website.

Input To Action: Using Your Collected Data Effectively
Now more than ever, there are effective and manageable means for measuring audience engagement and marketing reach regularly, giving marketers a sounding board for what is and isn’t working in programming and outreach. But how do we use the data we collect to inform our decisions? What practical steps can be taken to ensure that we’re collecting the data we need and not spreading resources too thin? This webinar will cover the following:

As arts marketers, we are constantly searching for compelling ways to invite people to experience our products. While branding is the method by which we shape others’ ideas about our organizations or work, one of the most powerful ways to create authenticity in that image-crafting is creating a compelling story and voice to share that narrative. This webinar will cover the following:

There’s no question that the capabilities and usage of mobile devices continue to rise as technology advances. Mobile devices are surpassing desktop computers as the primary tool for accessing the web. That means new and existing audiences are using mobile devices to search for your organization, access information, and even purchase tickets. It's time to ebrace mobile!

Join us as we delve into marketing strategies designed to help artists position themselves and their art for greater success, however you personally define that.

Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka “word-of-mouth,” marketing, how do you understand what’s working and what’s not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques:

Many arts organization know that they want to expand their reach and grow their audiences, but they don't know where to start. In this webinar, you'll learn why in order to see change within your arts organization, YOU need to become a change agent. We will explore the tools and technology to reach new, diverse audiences: reaching across demographics, different income levels, and education levels. 

Presented by: Adam Thurman, Director of Marketing & Communications, Court Theatre at the University of Chicago, Chicago, Illinois.

Explore and learn from arts organizations that have experimented with innovative approaches to audience engagement, including participatory programming, contests, and crowdsourcing. Hear from Karina Mangu-Ward, Director of Activating Innovation at EmcArts, Mike Murawski Director of Education and Public Programs at the Portland Art Museum, and 2013 ArtsFwd Business Unusual Challenge Finalist Dale Albright, Director of Field Services, Theatre Bay Area, about how to let go of old assumptions and adapt to the challenges of our new era.  

Take a closer look at participation conditions and behaviors to consider when developing audience engagement programming. Artist and engagement strategist Rachel Grossman will review categories of participant-types, environmental factors, and communication tools, and share examples of tactics and activities with multiple points of entry for a range of audience members. This webinar will also provide insight into drawing connecting threads from your artistic programming to your marketing and advertising.

Presented by: Rachel Grossman, Ring Leader, dog&pony dc