Americans for the Arts to Convene 550+ Arts Marketers in Miami for Annual National Arts Marketing Project Conference

November 15–18 at The InterContinental Miami Hotel

Tuesday, October 29, 2019

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Americans for the Arts and The Miami-Dade County Department of Cultural Affairs will host the annual National Arts Marketing Project (NAMP) Conference at The InterContinental Miami Hotel in Miami, Florida, on November 15-18, 2019. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty.


Mrs. Sara R. Leonard

3 Essential Questions for Building Your Best Audience

Posted by Mrs. Sara R. Leonard, Oct 15, 2019


Mrs. Sara R. Leonard

Gaps in perception. Limitations of perspective. Failings of imagination. We can call them many things, but we all have them. And when it comes to building audiences for our arts organizations, they can really cause us trouble.

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Krisi Packer

Your Fans Don't Care How Excited You Are (and Other Lessons on Social Media Authenticity)

Posted by Krisi Packer, Jul 10, 2019


Krisi Packer

The digital landscape is crowded, and with human attention spans coming in at 8.25 seconds (yes, that’s shorter than the attention span of a goldfish), arts marketers need to create content that not only stands out but also helps them connect with their audiences.

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TAGGED WITH:

I can track most of the most important moments of my career in nonprofits arts with experiences with Americans for the Arts. Whether it's live in-person convenings, the exhaustive and accessible research, or their movement building policy work, I've benefited enormously from the resources made available to me as an Americans for the Arts member.

Americans for the Arts and I share a common vision: we both see arts as the solution. The value of art in our everyday lives is what brought me to my job as Marketing and PR Coordinator at Silk Road Rising, where I was a patron before I was an employee.

I discovered and joined Americans for the Arts as an undergraduate student interested in arts management. Americans for the Arts’ services, particularly for emerging arts leaders, have been invaluable in these early stages of my career.

More Than 550 Arts Marketers to Convene in Seattle at Americans for the Arts’ National Arts Marketing Project Conference

November 9-12 at The Westin Seattle Hotel

Monday, November 5, 2018

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Americans for the Arts and The Seattle Office of Arts & Culture will host the annual National Arts Marketing Project Conference at The Westin Seattle in Seattle, Washington on November 9-12, 2018. The largest gathering of arts marketers in the country, the conference is a critical forum for arts marketers to discuss the newest and most important marketing tools, the rapidly shifting demographics and behaviors of consumers, as well as how arts and culture organizations can best remain relevant in a time of flux and uncertainty. 

Pennsylvania Council on the Arts, Arts Marketing and Audience Engagement Initiative

Thursday, March 8, 2018

Focusing on the Western part of Pennsylvania, the second Cohort of this program will participate in an intensive two-year curriculum that provides all participants the opportunity to build new skills in arts marketing and audience engagement. Applications for the 2018-2020 program are open through April 27, 2018.

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Thursday, June 28, 2018

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. 

Memphis to Host Nearly 500 Arts Marketing Professionals at Americans for the Arts’ National Arts Marketing Project Conference

Wednesday, November 1, 2017

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Americans for the Arts and ArtsMemphis will host the annual National Arts Marketing Project (NAMP) Conference in Memphis, Tennessee, November 10-13, 2017. The largest gathering of arts marketers in the country, the conference is a critical forum for arts groups to discuss the rapidly changing demographics and behaviors of U.S. consumers, as well as how arts and culture organizations can remain relevant in the era of consumer control. 

NAMPC Early-Bird Registration Ends Friday, August 25

Monday, August 21, 2017

On November 10-13, the NAMP Conference and more than 650 arts marketers from across the country will head to Memphis, TN to explore latest arts marketing trends, skills and innovations in technology. Register by August 25 to lock in early-bird pricing and save up to $100.

New website launched for National Arts Marketing Project

Wednesday, January 18, 2017

From the beginning, the goal of the NAMP program has been to connect, strengthen, and advance our nation’s growing community of arts marketers. The new website provides arts marketers with an improved and dynamic digital space to grow and connect in their community, with four distinct spaces to get smarter, get together, get involved, and get inspired. 

Austin to Host More Than 650 Arts Professionals at Americans for the Arts’ Annual National Arts Marketing Project Conference

Monday, October 31, 2016

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Americans for the Arts and the City of Austin Economic Development Department will co-host the annual National Arts Marketing Project Conference in Austin, Texas, November 11-14, 2016. More than 650 arts marketing professionals from around the country will gather to explore the changing landscape of arts marketing and audience engagement.

Americans for the Arts Unveils New Program to Advance and Strengthen Arts Marketing in Pennsylvania

Arts and Cultural Professionals Must Apply by April 29 Deadline

Tuesday, March 7, 2017

Americans for the Arts, the leading organization for advancing the arts and arts education in America, today announced Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. The first cohort of participants will start in July 2017.

Instagram and Art Auctions

Monday, August 24, 2015

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Anyone in the art market who was not already paying attention to the social media platform Instagram had to sit up and take notice in April after the actor Pierce Brosnan visited the showroom of Phillips auction house in London. Mr. Brosnan snapped a selfie in front of a work he admired: the “Lockheed Lounge,” a space-age aluminum chaise longue by the industrial designer Marc Newson.

UK theater gives creative reins to 100 children

Tuesday, August 4, 2015

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British theater company Little Earthquake gave 100 primary school children the creative reins for a recent original production, granting them the opportunity to be centrally involved in the play’s development, creation, and promotion. The Young Producers project, in partnership with Black Country Touring, Arts Connect West Midlands, and Wolverhampton’s Arena Theatre, placed the children at the center of the creative process in commissioning and creating a brand-new piece of theater for family audiences.

Composer makes operatic debut following success with YouTube

Tuesday, August 4, 2015

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Composer Jimmy López will make his operatic debut at the Lyric Opera of Chicago this winter, largely thanks to the decision to upload his vocal music onto YouTube. After an extensive quest for a composer to musically adapt Ann Patchett’s novel Bel Canto to the operatic stage, Lyric Opera came across Lopez’s samples on YouTube and immediately contacted him.

National Arts Marketing Project Conference Comes to Atlanta

Arts Marketing Professionals Gather Nov. 7–10

Thursday, November 6, 2014

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ATLANTA – Nov. 6th, 2014 - Americans for the Arts and the City of Atlanta Mayor’s Office of Cultural Affairs will co-host the annual National Arts Marketing Project (NAMP) Conference in Atlanta Nov. 7–10. More than 600 arts marketing professionals from around the country will gather to explore the future of arts marketing and audience engagement.

Wallace Foundation Announces $40 million initiative for building arts audiences

Friday, October 17, 2014

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On Oct. 1, the Wallace Foundation announced they are launching a new six-year $40 million initiative focused on audience building for performing arts. The initiative will provide four-year grants to a select cohort of organizations around the country. Wallace will be inviting 80 organizations to submit proposals and will fund approximately 25 of them.

Wallace President Will Miller just shared the news in a webinar featuring guest panelists:

KRIS Wine and Americans for the Arts Partner Again to Help Fund Arts Education

Vote for your favorite K-12 public school from now until October 31!

Tuesday, September 16, 2014

KRIS wine and Americans for the Arts have teamed up again to help support arts education through the Art of Education contest. Now in its 5th year, the contest awards 16 schools in the US a total of $25,000 in grants to improve academic achievement through quality arts education. As more states continue to cut arts education budgets, every extra dollar towards arts education helps!

National Arts Marketing Project Conference 2014 Keynotes

Don't miss the chance to hear these cutting-edge arts marketers share their tricks of the trade!

Tuesday, August 19, 2014

All three of our National Arts Marketing Project Conference keynotes have been announced, and it's quite the lineup.

Don't miss the chance to hear all-around pop culture expert Steve Stoute, internationally acclaimed contemporary movement artist Elizabeth Streb, and artist/successful entrepreneur Sha Hwang!

Closing Keynote Announced for our National Arts Marketing Project Conference

Artist and entrepreneur Sha Hwang will close out NAMPC 2014

Tuesday, August 12, 2014

A failed architect and an accidental entrepreneur, Sha has designed and built work for clients such as the New York Times, the Harvard Library Innovation Lab, CNN, MTV, Flickr, and Adobe. Previously, Sha worked at Stamen Design and cofounded the company Movity, which was acquired by the real estate company Trulia.
 

10 Reasons You Don't Want to Miss the 2014 NAMP Conference in Atlanta!

Monday, August 4, 2014

When the 2014 NAMP Conference heads to Atlanta, there will be no shortage of art to experience, sites to see, food and drink to be enjoyed, and activities to be done. We’ve narrowed it down to our Top 10 to make it a little easier—take a look!

Lunch Keynote Announced for NAMPC 2014: Elizabeth Streb

How can we deliver futuristic artistic experiences through Community Engagement and Marketing?

Monday, August 4, 2014

Elizabeth Streb is an internationally acclaimed American choreographer, performer, and teacher of contemporary dance and movement. Her choreography, which she calls "POPACTION," challenges us rethink the interface between people, technology, and society.

Steve Stoute, Marketing Exec & Documentarian, Keynote Speaker for NAMPC 2014!

Tuesday, July 29, 2014

This year's Opening Keynote Address will feature Steve Stoute, Founder and CEO of Translation, former record label executive, and one of the most influential marketing minds of our time. Stoute delivers a wealth of knowledge in the areas of diversity, cultural marketing, and embracing today's generation of globally aware and media-saturated consumers.

Americans for the Arts Calls on FCC to Support Net Neutrality

Tuesday, July 15, 2014

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Today, Americans for the Arts joined the Future of Music Coalition and nearly two dozen of America’s most prominent arts and cultural organizations to call for rules to prevent Internet Service Providers (ISPs) from picking winners and losers online.

The filing, representing a broad array of creative disciplines, urged the FCC to take whatever steps necessary to ensure that American artists can compete on a level online playing field:

Scholarships for the 2015 National Arts Marketing Project Conference Are Now Open!

Monday, June 22, 2015

Members of Americans for the Arts are invited to apply for several scholarships opportunities to attend the 2015 National Arts Marketing Project (NAMP) Conference in Salt Lake City, UT from Novemb

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