Arts Intranet

Participating in a special marketing initiative for Pennsylvania arts administrators gave our organization the tools we needed to expand our reach and strengthen our storytelling strategies.

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

How can you change your arts organization's reputation from the “best kept secret” to the most popular place in town? 

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

What can we, as arts marketers, learn from sports marketers about how they cultivate a culture of fandom? How can we benefit from thinking about our patrons as fanatics?

Arts marketers, if you’ve never used the online design platform Canva, then you need to change that—starting today! Here are five reasons why.

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

Content sponsored by Spektrix.

For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

The case for sending a “NAMP Team” to the National Arts Marketing Project Conference to increase their marketing and advertising skill levels, which in turn will serve to attract and entertain more visitors and residents in your community.

As creatives, we need to shift our focus from seeing each other as competitors to seeing each other as our greatest source of inspiration.

There is always a gap to fill. I took my frustration with the job hunt and turned my personal solution into a public resource for my sector.

Several community organizations are working to create innovative solutions that improve access to capital related to Memphis’s creative class.

Data shows that millennials are just as generous as previous generations. But when it comes to how they give, their means and methods are significantly different.

Here are a few things arts marketers can do to make the process of developing social content simpler, more straightforward … and maybe even more fun.

To determine when links should open in the same or new windows/tabs, let's approach the question from a contemporary web environment.

The ugly truth is: over the past 15 years, our patience has decreased. If you structure your web content into logical patterns, the chance of the average visitor leaving your site will decrease!

This first-of-its-kind skill-building initiative combines best practices with new trends to give you and your organization the confidence to compete within the state's diverse and exciting arts space.

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.

Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.