Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.
Don't feel left in the dark—HubSpot's got you covered! Check out the latest updates for Snapchat, Twitter, Instagram, and Facebook and start using them in your next posts.
Struggling to figure out how a nonprofit can fit into the mainstream Twitter world? Check out these 10 nonprofits who are dominating this social platform, and get some inspiration for your organization's page.
We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) to pick their brains about the world of content creation.
Every marketer has a period of time when every waking moment they have the power to work—but there are those moments when you'd much rather stay in bed and go on a Netflix binge. Well, 99u has 10 possible solutions to help bring that spark to your work day! Take a look at these apps to help boost your productivity.
Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it can help grow your audience.
Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!
Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to outlining how to create a strategy to develop your brand, learn how to use Twitter to its fullest potential.
Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. The second cohort of participants started their three-day bootcamp today!
Developed by Americans for the Arts in partnership with the Pennsylvania Council on the Arts, the initiative is designed to tackle the issue of declining arts participation in Pennsylvania through skill-building in the areas of arts marketing and audience engagement. The training aims to assist and strengthen Pennsylvania arts and cultural organizations—particularly those within diverse communities—in attracting and retaining expanded audiences.
Following an intensive three-day boot camp June 28-30 at the Greater Pittsburgh Arts Council in Pittsburgh, PA, all Cohort 2 participants will be required to participate in four in-person trainings and five virtual trainings, as well a special preconference event at the annual National Arts Marketing Project (NAMP) Conference in Seattle Nov. 9-12. While the bulk of training will take place in the first year, in the second year all Cohort 2 participants will shift from trainees to mentors for the next cohort.
This year's cohort includes arts leaders and marketing professionals from The Westmoreland Museum of American Art, Attack Theater, BLOOM Collaborative, City Theatre Company, Rivers of Steel, 1Hood Media, Arts & Education at the Hoyt, Barrio Alegria, Bottle Works on Third Avenue, Casey Droege Cultural Productions, Community Arts Center of Cambria County, Erie Dance Consortium, George Junior Republic in Pennsylvania, Indiana University of Pennsylvania's Lively Arts, Mattress Factory, Office of Public Art, Pennsylvania Rural Arts Alliance, Quantum Theatre, Texture Contemporary Ballet, and Touchstone Center for the Arts.
“The arts today are more important than ever, whether as a contributor to the development of well-rounded youth, as a partner in community development, or as an economic driver,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Arts organizations thrive in today’s constant state of evolution when they have the marketing tools and skills to reach both the broad audiences—which bring purchasing power and income—or the targeted audiences that become partners in positive community change. This landmark program will prepare Pennsylvania arts organizations to compete and prosper in our 21st century.”
“We are excited to see the program continuing to build as cohort 2 begins,” said Pennsylvania Council on the Arts Executive Director Karl Blischke. “AMAE21 aims to help Pennsylvania arts and cultural organizations adeptly strengthen and sustain themselves, and to equip them with the ability to quantify and illustrate their contributions to their communities and the economy.”
Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.
