How often have you felt that if your arts organization only had more data, you could reach new audiences? But if you only gather data from a pool of individuals who are already paying attention, then you are missing out on a much-needed conversation with new audiences.
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With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?
Whatever it is that you're hoping to accomplish, we've carved out personas for the 15 types of conference-goers you're most likely to meet or embody. We've all met at least one, and understanding them can help you figure out your goals for attending.
When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to tap into what's going on in the world outside of your organization. This is called a social “sweet spot.”
Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.
Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it can help grow your audience.
Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!
