Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.
In this episode, Ron talks with Ceci Dadisman, the director of marketing and PR for the Palm Beach Opera, about the concept of the "curated arts experience," and ways that the audience can be engaged with the art. Ceci and colleagues have created a new website for case studies at http://curatedartsexperience.com.
In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches.
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Outro music: “I'm Leavin'” featuring singer/songwriter Andre Bisson. Find out more about this artist via his homepage or his page on the Podsafe Music Network.
Culture Track 2014 – the largest national study on the attitudes and behaviors of U.S. cultural consumers. How are audiences redefining the role of cultural organizations? What are the primary influences and barriers that are driving and presenting audiences from participate in cultural activities?
Cathy Deng is a fellow at Buzzfeed Open Lab, where her main projects focus on how to break people out of their bubbles. In her CreativeMornings talk, she encourages the audience to embrace pure randomness through diversity amongst their team and personal interests, in order to help broaden their innovation and truly expereince serendipity.
To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.
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Contemporanea has embarked on the task of procuring data by launching the following study: The Latino Experience in Museums.
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