Arts Intranet

National Arts and Humanities Month is a celebration of the creative work that reaches and translates our stories to communities across the country. The month-long celebration represents a collective collaboration between Americans for the Arts, local arts agencies, artists, and individuals to build an archive of creative actions and give individual and community stories a national platform.

Austin’s title as the Live Music Capital of the World is just the tip of the iceberg when it comes to the value of the arts here. It is a city where you can explore the work of designers, painters, sculptors, writers, photographers, filmmakers, dancers and musicians, at any time of year, any day of the week, in a variety of venues. Creativity, however expressed, is something to be treasured, but we can take it for granted at the same time we’re worried about losing it. At this critical time, we must commit to the arts and support what we love about Austin.

Arts marketers, this is our call to stand up and to use our powers for good. If there’s not a higher purpose to communicating about the arts, what's the point in filling up a building with people?

There is always a gap to fill. I took my frustration with the job hunt and turned my personal solution into a public resource for my sector.

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

Only when arts organizations seek to grow the loyalty of every person who walks through the door—from the first-timers to the long-timers—will we see the sustainable revenue that allows us to innovate and grow.