Mr. Bill Updegraff
Native Joins the Programmatic Revolution
Posted by Oct 23, 2015
Mr. Bill Updegraff
The banner is dying. It has served us well, but after two decades in the spotlight, its time is coming. Don’t get me wrong, banner ads continue to be extremely effective, but something has arrived that aims to blow banner out of the water. Welcome, Native.
Native advertising has been around since the early days of print media. They are ads that read like content, an advertorial.
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