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Mr. David M. Dombrosky
Contextual Marketing: There's a New King in Town
Posted by Oct 19, 2015
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Mr. David M. Dombrosky
Context is king. I know, I know. You thought content was king. Nope, it’s context.
It’s an honest mistake. Content is incredibly important to arts marketing. But context makes sure that we’re getting the right message (and content) to the right patrons via the right medium at the right time.
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