Arts Intranet

Across the country, communities are calling for justice in education. High stakes testing, disproportionate discipline by race, and the mass closing of public schools in certain regions profoundly impact the lives of young people. In an environment where education reform, vouchers, charter schools, and increased accountability dominate the landscape, what does it mean to impact the very heart and bureaucratic structure of public school districts and build trust, equity, and meaningful change?

It’s my favorite time of year – spring is here! The season of rebirth and awakening is finally upon us. We shed our layers, watch everything and everyone come back to life, spring-clean our nests, update our calendar with upcoming culminating events and pay our taxes too.

As part of my annual tax prep, a digital spring-clean ensues. Every year I set aside some time (less than an hour every few days for about a week) to comb through the previous year’s email. I move important messages and archive them in labeled folders; Google Drive is awesome for this task.

Last week, we heard several leaders call for and outline new directions for the arts field – the directions may be viewed as revolutions or simply a guided evolution from the current status quo. Nevertheless the ideas presented offer a vision for the field where diversity, authentic engagement, funding parity, branding, audience data, play, blurred divisions, and catalytic professional networks, among other things, give arts administrators a greater understanding of a communities’ needs, wants, and aspirations in order to ensure we are serving as well as leading all segments of our community with and through the arts.

Let's talk about starting a revolution. For rising arts leaders, we have a unique time period when our voices are not only valuable and needed as employees, but also make up a desired audience. Many of our institutions want to engage the young professionals and, hey, that's us! The world is changing and our organizations are trying, desperately, to catch up. The idea of "audience engagement" seems to be subjective but constantly discussed in our industry as a must-have. But what would be the best way to bridge our work with our peers?

In Boston, a nonprofit organization called the Theatre Offensive came to the conclusion that the work they were doing – the work that their mission mandated – was stale. When the company was founded, it was a challenge to find live performances that addressed LGBT issues and contained LGBT characters. TTO strove to make that comment widely available in Boston. Now that theatre addressing sexual orientation and gender identity has become common in Boston proper, TTO’s adherence to its mission - to make queer-themed plays accessible - suddenly feels out of touch with the energy behind its founding.

On July 26, 1990 the Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush. I was five years old and the child of a father who was hard-of-hearing. I knew that my dad wore hearing aids, but I never really thought about it. My dad was my dad. Like most five year olds, a law as significant as the ADA was lost on me. But I needed to know why there were captions on the TV that obstructed my cartoons! I was curious why these words were on the screen. This was the beginning of my curiosity that led me on the path to become not only a disability advocate, but a museum educator. I remember when “the black box” (closed captioning box) arrived at our house. Our neighbors had a deaf son and they wanted to share this new and innovative technology with us. It’s hard to imagine that something like this was cutting edge! Especially 25 years later when I’m working with telepresence robots!

When we think of sectors of society that help to solve the challenges of underserved communities, some of the first that come to mind are education, healthcare, and job training. The Arts? Not so much. But the Arts can improve quality of life, transform the human condition, and amplify a voice for a community or neighborhood. When asked about the word "brand," arts groups think of design, color, websites, and logos. Rarely do we think of social change and brand in the Arts. Something is happening in Memphis that is about to change the way we think about the brand of the Arts in our communities.

Below is a conversation between Linda Steele, Chief Engagement and Outreach Officer at ArtsMemphis, and Chris McLeod, an Arts Marketing and Branding expert and member of the ArtsMemphis National Community Engagement Advisory Council, about the arts re-branding revolution that is occurring in Memphis.

I’m a freelance artist who earns a living illustrating stories and adjunct teaching for an undergraduate arts management program. I recently served on a panel called “Putting Artists First: Arts Incubators and Other Support Structures” as Founder of the Artistic Rebuttal Project, where two other arts administrators and I talked about facilitating artist support. A discussion about why the panel was called “Putting Artists First” as opposed to putting the process of art-making/facilitating first arose—both arts and the administering of them rely on the other to make an impact. While in my personal life, I consider an artist any person who creates something tangible or audible, I’m defining “artist” for this post as anyone who aspires to earn a living with the work they create. The consensus in the room was that artists should be trained in administration if they have any aspirations in earning a living as an artist. But we soon confronted a different inquiry…we don’t ask arts administrators to become artists, why do we ask artists to administer?

Using the arts and culture to shape, build, and identify communities is not a novel concept; however, its place in the realm of community development is gaining more traction and credibility by community development practitioners, funders, policy makers, and community stakeholders themselves. The process of integrating art into community development is rewarding but arduous, particularly for emerging leaders such as myself. It often feels as if you have to “prove” yourself in, understand, and speak the language of two very different fields.

But the first question is almost always why? Why should art be integrated into community development?

Lubbock, Texas has a metropolitan area of about 300,000. Lubbock is also about a six-hour drive in any direction from the next major city. The isolation of Lubbock could be considered a disadvantage – limiting collaboration, diversity, and ideas. Graduates from the local university often leave the city seeking jobs and more money in bigger markets.

However, the isolation may also be one of Lubbock’s greatest assets. Lubbock has a mentality of – “if we want it, we are going to have to build it – ourselves.”

Five years ago, the Colburn School asked a fundamental question: How do we prepare conservatory students for careers in the 21st century? There were many suggestions put forward, but one idea kept rising to the top. Professional musicians entering the work field, the group agreed, must also be great teachers.

“Regardless of career path, musicians of the 21st century will always teach,” said Colburn Conservatory of Music Dean Richard Beene. “It is our responsibility to prepare students at the conservatory for a variety of careers in classical music, and teaching is a skill we hope all of our students acquire during their time at the Colburn School.”

There’s absolutely nothing revolutionary about leadership development. All across the country (and the world) opportunities to enhance and develop one’s professional skills seem to be popping up in every corner. But when the Arts + Business Council of Greater Philadelphia (ABC) won a challenge grant from the John S. and James L. Knight Foundation, we chose to take leadership development in a direction that encouraged arts administrators to not just think about themselves as nonprofit leaders but as Leaders, with a capital “L”.

According to Americans for the Art’s latest Creative Industries Report, the City of Philadelphia has the fifth highest percentage of arts-related jobs in a comparison of the 100 largest cities in nation (4.94%, including both for-profit and nonprofit creative industries). At number five, our creative community is both ahead of the pack and has room to grow, and what better way to grow this sector than to invest in its leaders.

In December of 2013, the National Assembly of State Arts Agencies released a fact sheet about support for individual artists. They began the report with the following:

“Artists form the foundation of a state’s creative environment. They act as creators and individual entrepreneurs who provide many of the products and designs that drive innovation and shape a state’s cultural character. Many artists also work as educators, providing training in creative skills and passing on cultural traditions from one generation to the next.”

This is a descriptive, not a prescriptive statement. This is something that many, if not most, if not ALL of us, can probably agree with to some degree. And it is important to keep this in mind, as arts administrators, when it comes to artist advocacy. Because artist advocacy is a matter of culture and values.

Cards Against Humanity is marketed as a party game for horrible people. It is essentially a politically incorrect, dark humored game of mad libs. Gameplay with Cards Against Humanity is very simple. Each round someone asks a question from a black card and each player responds with his or her funniest white card. There are holiday, 90’s nostalgia, and science expansion packs available. While there is currently no official arts management expansion pack, arts management education is preparing an increasingly diverse student population to handle the smorgasbord of circumstances, from hilarious to heartbreaking, that arts administrators tackle every day.

Over the past several years in Atlanta, the startup entrepreneurial community has grown as many aspiring moguls have put their creative and technical capital to work to secure funds and buzz around their latest digital products. This energy has been fueled by Atlanta's unique characteristics has a hub for transportation, education, and culture, not to mention the comfortable climate and affordable cost of living.

Similarly, there's been tremendous growth in emerging Arts organizations that have begun to impact how Atlanta's citizens view the role of art in their daily lives--everything from appreciating "art for the sake of art" to realizing how the arts serve as a platform to address other aspects of society (e.g. Transportation, Politics, Sports, etc.). Again, the same characteristics of education, culture, and comfort have played a role in attracting art talent to the city in a similar fashion to the entrepreneurship community.

"And we don't care about the young folks, talking 'bout the young style, And we don't care about the old folks, talking 'bout the old style too" -Peter Bjorn and John

I am always excited to read the Emerging Leaders blog salon -- to hear new stories of innovative practices and trends and to read about where our field is headed. Emerging leaders now have the capacity to combine access to big data, informational trends, and artistic vision in ways unheard of even a decade ago. Our standard arts presentation models struggle under the weight of our changing society and have yet to reckon with the new information at our disposal. Take data on aging, for example. What does it look like to re-imagine strategic planning in light of this?

The Georgia Aquarium had 3.5 million visitors in its inaugural year. This massive launch earned the cultural institution notoriety, donations, and public affection. But, as the novelty of its exhibits dulled, attendance at the state-of-the art facility dropped by 40% in the ensuing years. This steep slide raised flags amongst the staff, who began to ask questions: Why is this happening? Is this normal? What can we do about it?

David Bowie said “The future belongs to those that hear it coming.” As the arts sectors faces challenges of shrinking funding, aging audiences and wavering government support, professional groups, like Rising Arts Leaders of San Diego (RALSD), offer hubs of new ideas, fresh faces, and unjaded ambition. Leveraging our emerging leaders’ passion and talent, we can start to make real impact on our communities and the sustainability of the arts. But we have to act now!

Guided by Rising Arts Leader’s vision to Make San Diego an innovative, inspiring, world-class arts leader, the network took practicing leadership to a new level by creating solutions to the challenges that face our sector. Our steering committee started with a listening campaign; doing short surveys at networking happy hours, hosting workshops that brought together admin, funders and constituents, and through our annual Creative Conversation event, defined the five biggest hurdles in our city.

When was the last time that you were told to “play harder”? Unless you happen to work at an extremely progressive workplace such as this one—where employees can mentally recharge in a gallery-turned-ball pit—the possibilities for play tend to disappear as we grow older. While arts nonprofits tend to acknowledge that creative thinking and experimentation propel innovation, resources are rarely allocated towards opportunities for staff to regularly weave play with work.

As I have segued from my nearly seven year stint as the Executive Director of the City of Los Angeles Department of Cultural Affairs and resumed my former role as a local, national, and international arts consultant, I have submerged myself once again in building bridges between the U.S. arts sector and the Latino/Latin American arts communities. Though these communities continue to take on more central roles in the U.S. dialogue, they are still marginalized.

In more recent times, the arts administration field has begun to recognize the importance of cultivating tomorrow’s leaders. Professional development opportunities have begun to spring up for the “next-gen” or “emerging” leader. These buzzwords have essentially become synonymous with being a “millennial” in this field. Yet the term itself tends to be defined with certain characteristics of being detached, entitled, liberal, and tech savvy – most of which don’t always bode well for a young person trying to emerge into a predominately “baby boomer” arena.

With the arts advocacy season fully upon us, the following is my updated “10 Reasons to Support the Arts.” Changes this year include updating #3 with the BEA’s new Arts in the GDP research, #8 to include a statement about the benefits of the arts in the military, and #10 includes the new Creative Industries data (now current as of January 2015).

This is just one of many arrows to include in your arts advocacy quiver. While it’s a helpful one, we know there are many more reasons to support the arts. What are yours? Please share your #11 (and more!) in the comments section below. What a great collection we can build together.

Please feel to share and post this as you like. You can download a handy 1-pager here.

The more I learn from the ongoing research on adolescent cognitive development, the more I realize the degree to which high school students are expected to make major decisions for which their brains are not quite ready. It’s no wonder that the college decision process, as well as the consideration of careers, is so overwhelming for many if not most 17- and 18-year-olds. I remember my son at that age: he couldn’t imagine going into any field other than music. Yet the plethora of choices and decisions without clear guidelines to facilitate the process proved to be highly confusing and enormously time-consuming for him. In fact, it became the inspiration for the creation of MajoringInMusic.com, in an effort to ease some of that angst for other students - and their parents.

In my last blog, I spoke about developing future arts advocates and some of the misconceptions that might prevent individuals from participating. To continue on a similar trajectory, there is one population, in my opinion, that we should target as the next generation of arts leaders who will continue to sustain theatre, dance, creative writing, visual art, and music for many generations to come: students.

If you haven’t heard of it, the Massachusetts Museum of Contemporary Art (MASS MoCA) in North Adams, is well worth a visit – no matter how long it takes to get there. If you have heard of it, then you know what I’m talking about.

Opened in 2000, in a massive factory complex that takes up nearly a third of downtown North Adams, MASS MoCA is a seamless blend of contemporary art, community, and education.

North Adams is located in the general Western Massachusetts region and, in the past 25 years, has unfortunately been subject to significant economic upheaval that left a majority of the population unemployed. While the museum had an understandably rocky start in this setting - trying to convince locals that the arts could indeed revitalize an entire town - in the past 14 years they have achieved exactly that. This slow but steady growth and success is largely thanks to the museum staff’s steadfast commitment to high-quality arts education and to their community.

As a long-time re-granting organization, Silicon Valley Creates knows how critically important money is to our arts and culture ecosystem. Organizations will also prioritize funding before any other form of support.

But when Arts Council Silicon Valley, a 30-year old United Arts Fund, merged with 1stACT Silicon Valley, a community catalyst, to form Silicon Valley Creates just over a year ago, we opted to take a new approach to how we strengthen our creative ecosystem–which was one of four main goals in our strategic plan.

So we developed a framework (pdf) of what we believe to be the key elements to a sustainable artist or arts organization in Silicon Valley.

Inspired by the shift toward outcome-driven art projects, I was struck by arts potential to be used as a technique for data collection. When we look at art, we tend to focus primarily on its aesthetic and emotive qualities. We think about art as the result of an action and not as a conduit or vehicle leading up to a result. For example, the creation of a painting begins by gathering materials (canvas, brushes, and paint) and using these materials to create a painting.

This month, Americans for the Arts releases its 2015-2017 strategic plan. For an organization that's been around 55 years you might wonder, so what? The truth is, Americans for the Arts actually lives by its strategic plan, and this one, more than ever, focuses on our number one priority: building recognition for the transformative power of the arts in all of our lives and communities in new ways.

We have always been working to help decision makers understand the impact of the arts in building better places to live and work. Through research, professional services, advocacy, visibility and policy development, Americans for the Arts has remained committed to educating decision makers about the impact of the arts, increasing resources and policies for the arts and arts education, and generating awareness that the arts are more than a great way to spend your Saturday night, and in fact, change lives.

Elias Gross

Submitted before Americans for the Arts' National Arts Marketing Project Conference (NAMPC) on Nov. 6, 2014:

As an Atlanta (well, just north of Atlanta) native, I’m beyond thrilled that the National Arts Marketing Conference let out a hearty “it’s fall, y’all!” and headed south for its 2014 conference.

From receiving the first conference materials to downloading the Guidebook app, I’ve been looking forward to absorbing the marketing expertise gathered together for NAMPC. My position with the Lexington Philharmonic requires me to manage all of our marketing, PR, design, and the infamous field of “other duties as assigned.” Now in my third season with LexPhil, I am wearing and delegating the wear of all these hats better than ever, but I have gaps in my knowledge that need to be filled.

We’re sitting in a local diner in Atlanta, trying to summarize what we gleaned from the National Arts Marketing Conference in a short blog post. Like it’s possible. Actually, we can’t seem to get away from #nampc this year in Atlanta. Seriously. We cannot leave. During Sha Hwang’s brilliant keynote, in which he rhapsodized about the brave pilots who were the first to “fly west with the night,” United airlines texted that our westbound, evening flight home was canceled. Oh the irony.