Ms. Aileen Alon

WAASTST

Posted by Ms. Aileen Alon, Jun 03, 2016


Ms. Aileen Alon

Michael Spring is an Americans for the Arts member and recipient of the 2016 Selina Roberts Ottum Award. Find out more about the Americans for the Arts Annual Leadership Arts Awards.

This occasion instigates a rumination about some of the keys to longevity (almost 33 years!), if not to success, in the local arts agency field. Thank you for asking.

  1. Try not to say “no.” There are just so many “no’s” allocated to each of us professionally and it is prudent not to use them indiscriminately. For example, you can say, “Instead of starting a new global festival in celebration of left shoes, how about partnering with the annual 5K run and distributing one multi-colored shoelace to each runner designed exclusively for left shoes?”
  2. Realize that the person with the most energy prevails. In meetings, put on your performance face and emote your point of view as powerfully and persuasively as you can muster. If all else fails, make sure that you and your staff outnumber the “opposition.”
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Ms. Flora Maria Garcia

Arts For All Day: Welcome to the Party—Everyone Invited!

Posted by Ms. Flora Maria Garcia, Jun 02, 2016


Ms. Flora Maria Garcia

Flora Maria Garcia is an Americans for the Arts member and recipient of the 2016 Michael Newton Award. Find out more about the Americans for the Arts Annual Leadership Arts Awards.

Given the distinct disconnect between Central Florida cultural groups’ programs, audiences and boards regarding diversity,  United Arts of Central Florida for the past year has focused its efforts supported by  a generous grant from Duke Energy,  to engage the groups in an intensive education on demographics, spending power, education levels, and target marketing tactics to diverse populations.

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Salwa F. Meghjee

Honey, I Empowered the Kids

Posted by Salwa F. Meghjee, Apr 04, 2016


Salwa F. Meghjee

As a high school student, the guideline I was given to write this blog post, “operationalizing access and equity in arts education,” sounds inaccessible within itself. I won’t lie, I had to look up what equity means (it means fairness). In my life, access to arts education is something I rarely think of as an idea; it’s something I’m accustomed to. I’ve had it for so long that I often forget that I fought for it.

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Mr. Jay H. Dick

Who are the “Arts” Mayors?

Posted by Mr. Jay H. Dick, Feb 25, 2016


Mr. Jay H. Dick

Recently, I was in Orlando to re-present the Americans for the Arts and The United States Conference of Mayors 2016 Public Leadership in the Arts Award to Mayor Buddy Dyer.  I was joined by over 50 local arts organizations to honor the mayor for making the arts a central part of his administration.  Under Mayor Dyer’s leadership, last year Orlando opened its new $500 million, 333,000 square-foot performing arts center.  Additionally, each year, Mayor Dyer commits more than $1.8 million of the city’s budget to local arts organizations and he has expanded the city’s public art program.   This award is part of a series that Americans for the Arts presents along with our various public sector partner organizations over the year to elected officials at every level of government.

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Ms. Laura Bruney

Arts Embedded in Corporate DNA at Goldman Properties

Posted by Ms. Laura Bruney, Nov 16, 2015


Ms. Laura Bruney

This piece by Laura Bruney of the Arts & Business Council of Miami was originally published on their blog, www.artsbizmiami.org/ArtsBizBlog.

When Jessica Goldman-Srebnick moved to Miami 18 years ago to work with her father, the iconic Tony Goldman, she felt like a fish out of water. The whole city was quickly becoming a serious place for business and she found her niche, fell in love with South Florida and put down roots. Since becoming CEO in 2012, this innovator and change-maker has put her own stamp on Goldman Properties with her unique vision and creative flair. The company is firmly embedded in the fabric of Miami-Dade with the arts playing a leading role in many of their projects and investments. I sat down to talk with Ms. Goldman-Srebnick, in her sunny South Beach office, about her vision for Goldman Properties and how the arts are embedded in their corporate DNA.

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Ms. Stacy Lasner

The 10 Best Businesses Partnering with the Arts Take the Stage!

Posted by Ms. Stacy Lasner, Oct 15, 2015


Ms. Stacy Lasner

On Tuesday, the 6th of October, 175 businesses and arts leaders gathered together at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its eleventh year, this black-tie gala presented by Americans for the Arts’ Business Committee for the Arts brought an evening of stories and musical performances that testified to the ability of the arts to uplift and inspire.

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Ms. Jordan Shue

Happy Anniversary to the Arts & Business Council of Miami and the Arts & Business Council of Chicago

Posted by Ms. Jordan Shue, Aug 27, 2015


Ms. Jordan Shue

The Private Sector Network of Americans for the Arts, which includes organizations like Arts & Business Councils and Business Committees for the Arts, works to promote the message that business sector support for the arts is integral to the success and longevity of the arts, and essential in building communities in which the business sector can thrive. This post is one of two that highlights five such organizations that are celebrating monumental anniversaries in 2015 and have spent decades building these vital partnerships.

Two weeks ago we featured the Arts & Business Council of New York, the Colorado Business Committee for the Arts, and the New Hampshire Business Committee for the Arts as they celebrate major anniversaries this year. Now, we turn to the Arts & Business Council of Miami and the Arts & Business Council of Chicago to learn more about their work over the past 30 years. 

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Audra Lambert

What's Possible in America: Dread Scott, More Art, and the Impossibility of Freedom

Posted by Audra Lambert, Aug 26, 2015


Audra Lambert

The thing I remember most about the start of the performance was the deafening sound of silence.

That was the first unexpected moment during artist and activist Dread Scott’s performance piece with More Art. The crowd pressed forward in anticipation as Scott turned a corner and prepared to advance. The firefighters, prepared to unleash a stream of water against Scott equivalent to a crowd control hose, were at the ready. And the world held its breath.

 

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Ms. Laura Bruney

Writing Miami’s Next Chapter: Cultural Tourism Takes Center Stage

Posted by Ms. Laura Bruney, May 21, 2015


Ms. Laura Bruney

This piece by Laura Bruney of the Arts & Business Council of Miami was originally published on their blog, www.artsbizmiami.org/ArtsBizBlog.

On the 2nd of April, the Arts & Business Council of Miami (A&BC Miami) and the Greater Miami Convention & Visitors Bureau (GMCVB) hosted the 11th Annual Breakfast with the Arts and Hospitality Industry. The event takes an innovative look into how hospitality companies can attract and engage with the arts for profitable partnerships that enhance Miami’s reputation as a growing destination for cultural tourism.

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Ms. Aileen Alon

Arts, Culture, and Community Development

Posted by Ms. Aileen Alon, Apr 17, 2015


Ms. Aileen Alon

Using the arts and culture to shape, build, and identify communities is not a novel concept; however, its place in the realm of community development is gaining more traction and credibility by community development practitioners, funders, policy makers, and community stakeholders themselves. The process of integrating art into community development is rewarding but arduous, particularly for emerging leaders such as myself. It often feels as if you have to “prove” yourself in, understand, and speak the language of two very different fields.

But the first question is almost always why? Why should art be integrated into community development?

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Ms. Laura Bruney

Using the Arts to Revitalize Downtown Miami

Posted by Ms. Laura Bruney, Apr 09, 2015


Ms. Laura Bruney

This piece by Laura Bruney of the Arts & Business Council of Miami was originally published on their blog, www.artsbizmiami.org/ArtsBizBlog.

Alyce Robertson is Executive Director of Miami’s Downtown Development Authority. The Great Recession wreaked havoc on downtown Miami, with empty condos and a surplus of office space that even the most bullish economists thought would take a decade to absorb. But the turn-around has been quicker and better than imagined. A 24-7 community has emerged as thousands of new residents and business professionals flood the district seeking a more urban lifestyle. Today, Miami has reversed course and emerged as a true metropolis and international destination for commerce, tourism, and arts & culture. Alyce shares her views with us on the value of the arts to downtown Miami.

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Ms. Laura Bruney

Arts Mean Business Forum Highlights from Miami Arts Week

Posted by Ms. Laura Bruney, Dec 18, 2014


Ms. Laura Bruney

The 2014 edition of Art Basel week this December in Miami featured the perfect marriage of arts and business. Beyond the dozens of satellite fairs and thousands of gallery booths catering to collectors, Miami Art Week offered a far more compelling benefit for businesses eager to court potential clients. Pacesetters from all industries and brand power houses swooned at the reach of art week. Developers, financial investment companies, tech start-ups, luxury car brands, and more cleverly leveraged the arts as a strategic imperative for business. These companies know the arts mean business.

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Annie Wu

Not Just Pretty: Aesthetics in Social Impact Design

Posted by Annie Wu, Nov 18, 2014


Annie Wu

Annie Wu (2) Annie Wu

Though the practice of design encompasses both form and function, conversation about it often circles around aesthetics—the graphics of the next iOS operating system, for instance, or the sleek lines of the newest Tesla model. In these instances, we assume that the objects are going to work; no one doubts whether or not the iPhone can accommodate newer iOS versions or whether the vehicle can actually carry people. When we discuss design in the social sector, however, this premise is problematic since whether or not a design solution meets a user’s needs can’t be taken for granted.

What role, then, do aesthetics play in social impact design?

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Wendy Taliaferro

Rebuilding Fort Worth’s Business Volunteers for the Arts Program

Posted by Wendy Taliaferro, Nov 11, 2014


Wendy Taliaferro

Wendy Taliaferro Wendy Taliaferro

For those readers who may not know a ton about Fort Worth, our city has an incredibly unique and growing arts and culture scene. Approximately 40 minutes from Dallas, Fort Worth has a little bit of everything. From world-class museums, eclectic gallery spaces, and an emerging music scene, this city has a fantastic variety for arts lovers.

As an employee of the Arts Council of Fort Worth, I work in the Fort Worth Community Arts Center, a public space that promotes the talents of local artists, musicians, actors, and dancers. During my time at the Arts Council, I have quickly learned that public programs and spaces are a vital piece to Fort Worth’s cultural success. With that said, I started my job at the Arts Council of Fort Worth over six months ago with an inactive Business Volunteers for the Arts® (BVA) program on my desk. In the past, our BVA program had blips of success, offering assistance to local arts organizations here and there. However, I began looking into the chapters in larger cities and noticed that this program could and should have a greater impact on our community with the amount of artists and business professionals working closely together.

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Emily Kapes

Raymond James and the Arts

Posted by Emily Kapes, Oct 20, 2014


Emily Kapes

Emily Kapes Emily Kapes

Since the late 1950s, Tom James, our chairman at Raymond James, and his wife, Mary, have dedicated themselves to the acquisition of artwork from American artists, with a current focus on the art of the American West. Their collection has grown steadily over the years, and is now considered to be one of Florida’s largest private art collections.

More than 2,400 pieces, hand-selected by Mr. James, line the hallways of our international headquarters in St. Petersburg, Florida. Of course, we’d never want to keep the collection all to ourselves. With guided tours available during business hours and open to the public, our hallways sometimes seem more like a museum than a corporate workplace. We prefer it that way.

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Aaron Bisman

Don’t Dismiss Digital Experiences

Posted by Aaron Bisman, Oct 07, 2014


Aaron Bisman

Aaron Bisman Aaron Bisman

  1. The average American adult spends 11 hours per day with electronic media.
  2. 58% of adults in the United States own a smartphone and 40% own a tablet. Cellphone adoption transcends race, location, and income level.
  3. 73% of adults use at least one social media channel.

These facts help to establish a truism of life today. We live in an augmented reality; for more and more of us, we value and desire digital experiences alongside “real world” ones. And one need not negate the other. Our lives do not only take place in the physical world; why should our experiences with art and culture?

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Mr. Earl F. Bosworth, IV

The Proof is in the Pudding

Posted by Mr. Earl F. Bosworth, IV, Aug 15, 2014


Mr. Earl F. Bosworth, IV

Earl Bosworth Earl Bosworth

Panels and symposiums don’t normally draw large crowds, at least not like live music and marching bands do.

So, when members of a select panel spoke recently at the NSU’s Museum of Art │Fort Lauderdale during a very unique symposium hosted by Broward Cultural Division, it was successful within itself that a crowd of more than 100 attendees arrived, including many from Broward’s Latin American and Caribbean communities.

They came to hear experts speak on the impact of creativity in their respective regions.

In attendance were Consulate representatives from St. Lucia, Jamaica and Peru, along with Broward County Commissioner Dale V.C. Holness, a huge proponent for diversity and supporting the minority Latin American and Caribbean demographic in Broward County. Holness opened the symposium with remarks that cited Broward County’s creative sector’s growth in the last six years at 57 percent, during a period of national depression. He also brought to light the demographics of Broward County which show a Hispanic population of 26.5 percent, Black and African-American population of 27.9 percent, and a white population of 41.9 percent - making it a Minority-Majority County. These demographics signify the importance of recognizing, measuring, and supporting the arts and cultural wealth that lies here.

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Ms. Laura Bruney

Bacardi and the Arts

Posted by Ms. Laura Bruney, Aug 14, 2014


Ms. Laura Bruney

Laura Bruney Laura Bruney

This piece by Laura Bruney of the Arts & Business Council of Miami was originally published December 17, 2013 on their blog, www.artsbizmiami.org/ArtsBizBlog.

The reception area in the Bacardi headquarters in Coral Gables is impressive. The oak walls are covered with artwork from Latin-American masters from Porto Carrero and Lam to an incredible Antonio Gattorno piece that lives center stage filling one of the main lobby walls. Each piece in the collection has a story, one more interesting than the next. The art owned by the Bacardi family is one of the more impressive private collections of Latin American art in the world. It is here that we met Aura Reinhardt, Vice President of Corporate Relations who shared with us some of Bacardi’s history and their involvement with the arts.

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Ms. Laura Bruney

Arts and Hospitality: Creating Partnerships in Cultural Tourism in Miami

Posted by Ms. Laura Bruney, Jul 15, 2014


Ms. Laura Bruney

Laura Bruney Laura Bruney

This piece by Laura Bruney of the Arts & Business Council of Miami was originally published May 30, 2014 on their blog, www.artsbizmiami.org/ArtsBizBlog.

The reality of a "divide" between the arts and direct and profitable partnerships with business and specific industries is certainly not a new topic. What is new, however, are ways that arts and businesses are utilizing their unique resources to bridge that separation and move towards a collaborative economic model. It’s about connecting resources to facilitate spontaneous and dynamic alliances.

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Deborah Briggs


Ms. Laura Bruney

Making the Arts Feel at Home in South Beach’s Betsy Hotel

Posted by Deborah Briggs, Ms. Laura Bruney, Jun 26, 2014


Deborah Briggs


Ms. Laura Bruney

With a façade that harkens back to the golden age of Ocean Drive yet refined for a contemporary palate, The Betsy South Beach is known for hosting a variety of events that are diverse, innovative and always interesting. Ask around town and the hotel that is consistently identified with showcasing the arts is The Betsy. Ask artists and organizations that work in the arts and their praise for the hotel is broad and deep for it is hard to find a true partner. On a glorious spring day on South Beach we joined Deborah Briggs, Vice President for Marketing, Philanthropy, and Programs at The Betsy at BLT Steak, the hotels signature eatery. Lucky for us we are between the lunch and dinner crowds so have a quiet hour to nosh on the most delectable cheese popovers. The Betsy’s attention to detail is observed with the accompaniment of a cute “popovers recipe” card for those so inclined to try to recreate perfection. While nibbling we embarked on an amazing and eye-opening conversation.

ABCMiami: What do you think makes a vibrant community and what role do the arts play?

DB: When my brother, Jonathan acquired and renovated The Betsy–philanthropy, with a focus on arts, culture and education was always at the core of his mission. We were inspired by our father, Hyam Plutzik’s legacy that art is a catalyst to bring people together around things that matter to them. Each of our hotel guestrooms for example, are outfitted with a mini-library and a bookmarker is placed on the bed during evening turndown. We believe the arts provide us with the opportunity to live in the moment and have an engaging collective experience. All great civilizations, past and present, are distinguished through the arts – and we are committed to that enterprise in our community.

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Randy Cohen

Top 10 Reasons to Support the Arts in 2014

Posted by Randy Cohen, Mar 20, 2014


Randy Cohen

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

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Ms. Lydia Black

Bigger than Baseball: The Power of Economic Impact Data

Posted by Ms. Lydia Black, Aug 16, 2013


Ms. Lydia Black

Lydia Black Lydia Antunes Black

When we partnered with Americans for the Arts to conduct an Arts & Economic Prosperity ™ customized economic impact study for Lee County , we were expecting to gain numbers—quantitative benchmarks against which we could eventually measure our progress.  We did get numbers, and plenty of them, but the value of the data exceeded all of my expectations.  Our community’s Arts & Economic Prosperity story is about funding and advocacy.  But above and beyond that, it is about the new ways we found of connecting to one another within the nonprofit arts sector and nationally through the data collection process. It’s about how we learned an entirely new language that has allowed inroads into business and government through the analysis and report.  Our community’s story is about rallying the many groups doing important work on the ground, and helping to bring us together through our shared goal of supporting the arts in Lee County.  This report belongs to us all.  That is why, despite our organization growing from 300 members to 1000, or turning around a deficit into a balanced budget, the customized Arts & Economic Prosperity report is still the piece I am most proud of in my tenure as Executive Director.

The Lee County Alliance for the Arts works hard to support itself, a truth supported by the fact that earned revenue accounts for more than 80 percent of our operating budget.  For that reason, we carefully considered our decision to spend those dollars on an economic impact study.  But there is no doubt in my mind that the return on investment has more than made up for it.  Today, we are still reaping the benefits of our commitment.  Before the study, we were not speaking the same language as our business and government leaders. With the economic impact findings, we are now able to prove, with hard numbers and data, that the arts community is a socio-economic driver and an important partner in the economic revitalization of Lee County.  We, the nonprofit arts community, are part of the solution.

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Cally Vennare

Branding Your Neighborhood, Town, or City

Posted by Cally Vennare, Jun 24, 2013


Cally Vennare

Cally Vennare Cally Vennare

How do you utilize the arts to foster civic identity, cultivate tourism, and brand your city, town or neighborhood?

Four arts leaders. Four diverse markets. Four distinct audience segments. While the cities and circumstances may differ, their authentic and creative approach to problem solving, consensus building, and collaboration did not. Here are their key insights and takeaways from last week’s 2013 Americans for the Arts Convention.

Andrew M. Witt, St. Johns Cultural Council (St. Augustine, Florida)
“Be real. Find the asset in the community that is going to be of interest to someone not in your community and sell that in a realistic way. The worst thing that can happen is to not meet (customer) expectations. If you don’t, they’ll tell 10 people; if you exceed expectations, they’ll tell 2 people. So you have to deliver on the promise you made.”
Learn more about the work of the St. Johns Cultural Council here.  

Robert Vodnoy, Aberdeen University/Civic Symphony (Aberdeen, South Dakota)
“The lesson in all the different stories that I told you is: the general impulse of the community is to have civic pride and not want to touch the stories that are problematic. Or to sanitize them. But I think the cultural tourist is more interested in the whole story. So I think the challenge is to get the civic identity to embrace its complete self, and not to walk away from what is actually a rich story just because it’s a little ‘icky.’ It’s a tougher story, but it’s a much more interesting narrative. Embrace the dark side.”
Learn more about the Aberdeen University/Civic Symphony here.

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P. Scott Cunningham

8 Ways a Cultural Event Can Transcend Genre, Geography & Demographics

Posted by P. Scott Cunningham, Apr 24, 2013


P. Scott Cunningham

P. Scott Cunningham P. Scott Cunningham

Three years ago, a group of friends and I started to dream up what a lot of people considered impossible: a festival that would bring poetry to all 2.6 million residents of Greater Miami.

At that time, Miami’s cultural scene was exploding. Art Basel was in full force, and we wanted to do a festival that was the opposite of the “pipe-and-blazer” readings that most people associate with poetry. We wanted to do a festival that reflected Miami’s diversity and personality.

Knight Foundation had just finished the first round of its famous Random Acts of Culture™ and we liked how those events turned everyday events into cultural occasions. What if did something like that? What if we did it every day for a month?

And that’s how O, Miami was born. In the poetry festival’s first year, we did 45 events and 19 projects in a 30-day span, and almost none of them had a recognizable headliner. (You can get a taste for it in a new report being published this week.)

As we headed into our second full incarnation of the festival this month, we wanted to share a few of the things we learned about engaging new audiences and creating a cultural event that transcends geography, genre, and demographics...

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Tim Storhoff

Another Wide River to Cross: Incentivizing an Arts District in Tallahassee

Posted by Tim Storhoff, Apr 16, 2013


Tim Storhoff

Tim Storhoff Tim Storhoff

For this Blog Salon, I really had to stop and think about what would make Tallahassee a better place in general and for the arts.

While Tallahassee has been the butt of many jokes in films and television, it’s actually a very vibrant place with a lot going on. In addition to being the state capital, it is the home to Florida State University and Florida A&M University, both of which have accomplished performing and visual arts programs, and annual events like the Seven Days of Opening Nights Festival regularly bring in world-class artists that otherwise would not be found in cities of this size.

After talking with a coworker and comparing Tallahassee to similarly sized cities, however, it all made sense. We’re missing a river.

A natural landmark like a river or a lake near the center of a city creates an important focus point for developers and provides key elements to that city’s sense of place. Tallahassee is very spread out with a few different pockets of activity, but it lacks a centralized, pedestrian-friendly area to define it.

I’ve previously lived in Fargo and Iowa City. While smaller than Tallahassee, they both have pedestrian-friendly downtown areas near a river where businesses, restaurants, and the arts are thriving. Digging a river in Tallahassee would probably be a poor choice. Thankfully efforts are already underway to create a centralized destination district that can bring together the city’s various communities through arts and culture. 

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Ms. Emily Peck

The Many Ways to Connect Arts & Business (from The pARTnership Movement)

Posted by Ms. Emily Peck, Mar 28, 2013


Ms. Emily Peck

Emily Peck Emily Peck

Last week, I left snowy New York City to spend some time in sunny Ft. Lauderdale at the invitation of the Broward Cultural Division to talk with arts organizations about the many ways they can partner with local businesses.

We discussed how to build a successful and meaningful partnership by thinking of the needs of business first, and how to look beyond the usual suspects when thinking about potential business partners.

We were joined by local business leaders from Florida Power and Light and Merrimac Ventures who spoke about how partnering with the arts helped their business engage new customers, reach new audiences, and enhance the quality of life for their communities. For more tips on creating partnerships check out our Building pARTnerships on Your Own toolkit.

This type of training session is just one way you can use the resources of The pARTnership Movement in your community. Here are some other ideas:

  • Tell your story: Promote great arts and business partnerships on twitter (#artsandbiz), Facebook, and YouTube. Don't forget to let us know, too!
  • Give a presentation at your local chamber of commerce about how the arts can help local businesses. See how it worked in Montgomery County, MD! 
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Ms. Laura Bruney

8 Tips for Courting Influencers the Art Basel Way (from the pARTnership Movement)

Posted by Ms. Laura Bruney, Dec 20, 2012


Ms. Laura Bruney

Laura Bruney

The 2012 edition of Art Basel Miami Beach, which ended on December 9, featured the perfect marriage of arts and business. Hundreds of high-end companies hosted private parties; pop up exhibitions and roving ads on cars, carts, and even people. Millions of dollars in art sales, restaurant meals, hotel rooms, and luxury car rentals exchanged hands.

This year’s massive six-day extravaganza featured thousands of the world’s top galleries showcasing art work worth more than $2.5 billion. The growing economy and booming arts market translated into sales for the week that exceeded $500 million.

The Basel spinoffs included 22 satellite fairs that converted Miami into a rambling art lovers paradise. From South Beach to Wynwood, from North Miami to Coral Gables, from Pinecrest to South Dade—there were museums, galleries, and unique spaces featuring thousands of works of art, special events, and cultural happenings.

Corporate marketing executives took notice. The way brands connect with consumers takes many forms. Partnering with an event like Art Basel and the related activities provides the opportunity for direct contact with new customers.

Hundreds of companies were looking to capture the attention of the 500,000+ arts aficionados that descended on Miami and Miami Beach for the week. Brand managers rented museums, galleries, warehouses, gardens, and clubs to showcase their products in an artsy atmosphere.

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Xavier Cortada

500 Artists, Gardens Celebrate Florida's 500th Birthday

Posted by Xavier Cortada, Dec 17, 2012


Xavier Cortada

On Easter Sunday 1513, Ponce de Leon landed his three ships on the eastern shore of the peninsula where I live.

Claiming the land for Spain, he named the place La Florida, (for the Spanish word "flor” or flower) because of the lush landscape and because of the day the explorers arrived, Pascua florida, Easter.

As we approach the 500th anniversary of this encounter, I am working through the Florida International University College of Architecture + The Arts to develop FLOR500, a participatory art, nature, and history project that encourages participants to explore Florida's natural wonder:

Indeed, I wanted to create an art project that allowed our inhabitants to understand the multicultural origins of our state, its fragile biodiversity, and its threatened coastlines. So I took the father of the Fountain of Youth mythology and his historic milestone as a point of departure to explore ways of rejuvenating "the Sunshine State."

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