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Almost 100 years have passed since the first regularly scheduled international flight. It’s been 85 years since the first international telephone call, and more than 30 years since the United Nations standardized passports. While these advances served to connect countries to one another, they have struggled to produce a true sense of global citizenship.
The default to emotion is part of the human condition.
When you walk to your seat in a movie theater for one of the "Live in HD" broadcasts of the Metropolitan Opera, your experience begins with the sound: the instantly recognizable, immediately comforting hum of instruments tuning and the audience stirring, piped in live from the Met itself.
Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8 percent of marketers reported that dedicated landing pages were ineffective, according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.
Fashion Star, a heavily promoted primetime launch, pairs fashion designers with celebrity mentors in a competition to lure the attention--and the purchase orders--of department store buyers. Designs that make the cut are available immediately at one of the show’s three commercial partners--Macy’s, H&M, or Saks Fifth Avenue. With the clothes selling out before West Coast viewers even get a chance to check out the week’s collection, it appears the formula is working.
We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? I recently had the opportunity to speak to three top designers about that very question: Robert Brunner, founder of the design shop Ammunition and author of Do You Matter: How Great Design Will Make People Love Your Company; Joe Doucet, founder of Joe Doucet Studio; and David Hill, vice president of design at Lenovo and author of the Design Matters blog.
Once, art museums were like fortresses. They were built of stone atop forbidding mountains of stairs. Today, museums might be nestled under glass pyramids, or sheathed in undulating ripples of stainless steel, or built to look like boats and the hood of a sports car. A city in China has plans for a comic book museum that's shaped like a speech bubble. Just as the buildings have changed, so have the exhibits inside them.
Here's one of my current favorite hobbies: I sit down with potential clients, toss out a reference to Google+ and wait for the inevitable reply--that "it’s never going to make it" or "we don’t believe in it." Then I slowly shake my head, take a breath, and reveal what Google isn’t telling you about the importance of their social push.
1. It’s not a social network.
It's every advertiser's worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its time might be closer than you think. A recent study found that consumers in their 20s ("digital natives") switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show.
Image courtesy of lomokev on Flickr
As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share, and publish. To keep up with these changes, brands and media companies are regularly making advancements that affect our industry.
