NAMP News
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How can a chatbot extend the creative story of an exhibition? Utilizing the chatbot feature Facebook Messanger, audiences at this art gallery can engage and communicate with the artistic content that resonates with them. This feature improves engagement within the gallery space, creates a personalized experience with each visitor, and provides helpful customer feedback.
In an effort to reach more organizations across the great commonwealth of Pennsylvania and ensure access to quality, relevant marketing, and audience building training, we have redesigned the Arts Marketing Initiative to include broader access, supported by digital engagements, to create a wider network of arts marketing practitioners, and collaborative opportunities.
There are at least 500 mllion tweets sent each day. That is quite a lot of Twitter conversations! Learn how Twitter is testing a new ability to make conversations easier to follow and more engaging.
Use this free eGuide by Artwork Archive that is designed as an artist’s resource for social media marketing. Learn how to choose the right platform, define a strategy and an authentic brand, as well as build a presence that will attract a growing audience.
If you’re thinking of registering for the National Arts Marketing Project Conference, but not sure what to expect from a marketing conference experience, learn how to get the most value from attending!
What are the dangers of an outlier critiquing another culture’s craft?
Studies have shown that trigger warnings fail to lessen the emotional distress one may experience when reading a passage, watching a video, or engaging with sensitive content. Thus, evidence shows that these warnings could, in fact, be harming the people that they were meant to protect. Instead of increasing the amount of trigger warnings, there should be more attention and access to the various methods of mental health care.
Mindfulness and meditation, two words not often used in corporate or non-profit work sectors; however, Calm, a meditation and relaxation aid named the 2017 iPhone app of the year by Apple itself, promises to help users sleep better, boost confidence and reduce stress and anxiety, all with the help of guided meditations, soothing music, and bedtime stories.
Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals.
Digital Marketer, David Verjano, outlines the importance of visual storytelling and the various types of visuals to use to best fit your next campaign.
