His ideas, at the start, were limitless and detailed. Noguchi wanted to organize lectures on Japanese art as well as arts and crafts activities, figuring that such vocational training could prove helpful after the war.

Government funding to museums is being cut in many countries. It’s often seen as a ‘soft’ money-saving option, more palatable and re-election safe than cutting hospital staff or free school meals. Even as a museophile, I can’t deny that museums seem less essential than hospitals, schools, or roads.

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.

You know you don’t want to be spammy, but have no idea how to use a blog to sell those musical compositions, show tickets, short horror stories, family paintings with Fido, or handmade grandfather clocks.