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Over the last few years, the Penguin Press art department has garnered a reputation not just for its book design but also for showing how printed objects can live online. Its latest project, the reissue of three books by the evolutionary biologist Richard Dawkins, does just that – and it has proven to be one of its most challenging to date.
Many artists use as material for art the raw data produced by our societies, seeking innovative means of display or transforming it into a work of art. By blurring boundaries between art and information, data art dispels the myth of the romantic artist while offering a fundamental artistic act in a critical commentary of the digital age in which we live.
As the leader of your agency you’re constantly facing challenges, the biggest of which is how to be a great leader, every day. Great leadership is the foundation of any organization, big or small, because without it, growth is impossible.
With all the hype about virtual reality systems like the Oculus Rift, Gear VR, Vive, and PlayStation VR over the last year, it’s been tempting to think that the technology represents the immediate future of entertainment—although analysts expect the augmented reality market will be three times larger than virtual reality.
You are probably swimming in a sea of data. Analytics, reports, metrics and data-based facts are the new norm, and people can’t seem to get enough. But how do you design with data? How do you take something that can be complex, requiring explanation, and break it down into something smaller and digestible without ruining the meaning of the information? It can be a tough task. Today, we’re going to look at different approaches to designing with data and hopefully provide some usable tips!
The arts community has been well versed in a gig economy for many years is evidence that gigging may not be the deepest innovation here. The novelty is the platform (or marketplace that enables new kinds of gigs), which has enabled a fundamental restructuring of markets and the organizations of production and consumption.
Although Gawker Media and Theranos operate in two very different industries, the online publisher and the health-tech startup have a couple of things in common. Both are embroiled in controversy, and both are trying to recruit new employees.
Your nonprofit organization is likely interacting with your constituents and supporters in a number of different ways. Whether you’re posting regular updates on Facebook or asking for donations with emails, your organization should have a communication strategy in place for engaging with all types of donors, volunteers, and advocates. But is your existing content optimized for social sharing? Are your followers and other individuals spreading your nonprofit’s message on your behalf?
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media.
This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. Right now, there’s a temptation in content marketing to divide metrics into two camps: useless and magical. But when it comes to content analytics, there are no absolutes.
