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Many companies have mobile apps at the top of their to-do lists, but while churning out a quick app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential.
Here are 10 things to consider before developing your app.
A fracas erupted on Tuesday over the number of Facebook's actual daily average users. But it's one that shed light on how Facebook is a publishing platform like none that has come before it, and may presage a turning point when the brand advertising world eventually stops placing such an emphasis on reach and starts valuing performance above all.
How is technology changing the way we experience a museum? And what technologies are likely to create engaging experiences for a museum's audience? I've been thinking about museum audiences and engagement for some time now and had these questions in mind while visiting various exhibitions in NYC.
A Pew Internet and American Life Project Survey throws light upon the difference between the perception of how a social network works and how it really works and may help explain many of the complaints regarding the ineffectiveness of social media marketing businesses frequently complain about.
Oh, swami — gaze into your crystal ball and tell us: Whither Broadway?
Shall London simply teleport its productions, stages and all? Can we expect wrapper-free candy? Silent cellphones? And will the Shubert and Cort theaters finally renovate their restrooms?
There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
Recent stats suggested that between one and three bad reviews would deter 67 percent of customers from a purchase, but not all negative reviews are bad for businesses.
As a recent example from a U.S. cinema shows, context is all important.
These days, a nonprofit communicator must be quick. Quick to learn new tools, new technologies—and how to appropriately apply them to his or her organization. But over the past eight years, we’ve seen the rise and fall of social media giants like MySpace, Google Buzz, and Delicious. Those that invested their own and their organization’s time and resources into these tools may have felt burned by the social media bandwagon.
How many friends does an artist need? Facebook sets a limit of 5,000, but that hasn’t stopped many artists from tweeting, blogging, posting to well past that number. Today, there are artists who are fully engaged with the world of Web 2.0, the term for an interconnective Internet with sites that encourage user participation.
I’ll admit it: I’m sometimes smugly entertained by the older generation’s reaction to the fads of the Web. “Facebook? Why on earth would I want other people to know about my private life?” “Twitter? Who’s got the time for that nonsense?”
Come on, people. Open your minds. You don’t have to participate, but at least let the youngsters have their fun.
I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?”
