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No matter how you slice it, reaching out, connecting, and having conversations with customers online costs a business owner time and money. Could your social media efforts be yielding better results?
Here's a list of the biggest mistakes I've seen business owners make with social media and how to avoid them.
Ever since it was announced back in July, I have been waiting for Arts MidWest to post their video from the talk given by Andrew McIntyre provocatively titled, Arts Marketing Is Dead: Long Live The Audience. The video was posted last week (or at least they tweeted that it was posted then) so I got right to watching. McIntyre says that the focus of most marketing is on people who are immediately loyal, not on those who haven’t been to a show in a number of years.
Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers perceive them.
When Ticketmaster CEO Nathan Hubbard and his new executive team hit the road earlier this year touting a more innovative and fan-focused company--the Turnaround Tour--one stat was a guaranteed show-stopper. Each time a ticket buyer shared with Facebook friends that he was attending an event, Hubbard said, that alert generated $5.30 in additional ticket revenue.
After years of grumbling about steadily rising ticket prices, consumers achieved the nearly unthinkable earlier this year: they forced a momentary drop in the average cost of a movie ticket, to $7.86 in the first quarter, down from $8.01 in the fourth quarter of last year, partly by opting out of costly 3-D tickets for movies like Mars Needs Moms, and watching films in cheaper 2-D.
I recently saw The Book of Mormon and, like most every person who has gone through the shock-awe-amazement-happiness process of what it is to sit through the most irreverent Broadway musical ever staged, I am still reveling in its genius, its brazenness, its (almost) universal appeal, the joy in its simplicity, and, believe it or not, the extremism of its respect. My face still hurts from three hours of ear-to-ear grins and face-distorting guffaws.
If the last time you were in a museum you were being shuffled in a single-file line by an aging docent, you may be surprised by the dynamic lives these institutions lead in the digital world. New platforms are allowing museums to break free of the confines of the academic ivory tower and engage with their communities like never before.
Did you know that more than 90 percent of the nonprofits in the world use at least one social networking site? If you tie that to the fact that almost half the American population uses Facebook, you quickly start to see that social media is taking over the nonprofit world (just like it's doing in the business world).
In a time of social media evolution and revolution, public relations professionals have an opportunity to reinvent themselves and deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Here's how.
What’s the return on investment for your social media? It certainly depends upon what you are trying to accomplish with your social media campaign. Are you trying to build community, develop brand recognition or loyalty, drive sales or encourage sharing of your content or ideas? Every approach will require a different strategy…and a different way to gauge response.
