NAMP News
Read the latest arts news
Following a whirlwind week and a half dozen product announcements, you can throw Twitter's attempts to differentiate itself as an "information network" out the window -- there is little doubt the company is now entrenched in serious competition with Facebook for the much grander social networking crown.
SALEM, the very name conjures witches. Witches hanged in the notorious trials of 1692. This city of 41,000 souls is so closely identified with its witch history that flying witch logos adorn police cars and firemen's uniforms — and Salem High School's mascot is, shockingly, a witch.
Creating your personal brand is one of the most fun and exciting projects you will take on. But, like your corporate branding plan, your personal plan needs to be thought out and executed with strategy. I see too many people casually jump into a Twitter account or create a Facebook page without realizing those are the first steps of personal brand building.
Ridgewood, Sotheby's International Realty Affiliates LLC, recently launched an integrated marketing strategy built around its newly redesigned website, www.sothebysrealty.com. The site, said a company spokesperson, gives affiliates the ability to create their own broker, agent, and specialty websites that share the corporate site's innovative features, functionality, look, and feel.
Users on the web are notoriously distracted and hop around from page to page. Mobile users are distracted even further. Their devices are buzzing with push notifications from their apps; text messages and e-mails are constantly popping up on the screen. They might be standing in line at a grocery store, waiting for a movie to start, in a taxi, in an elevator or walking down the street.
Why so much emphasis on social content? For one, there’s so much of it. Google can’t ignore the fact that social content is being created at a breathtaking pace. And because search is all about content, they have to go where the action is.
The release of a pop star's album usually comes with the typical cross-marketing splash — strategic magazine covers, a few major TV appearances, and perhaps a cosmetics or fashion deal to remind the public a new project awaits. Yet the social media-powered blitz connected to this week's drop of Lady Gaga's third album, Born This Way, is bordering on epic, with partnerships ranging from Starbucks to FarmVille, and virtual giveaways of the album's 17 tracks.
It is so easy to get bogged down by social media marketing. The options are seemingly endless. Constantly creating and finding new content is time consuming, and getting a stronghold on the specifics of each networking platform is tedious at best. Because social media is so imperative to the success of any business or brand, one must use the right tools and be incredibly organized in order to carry out their social media strategy effectively and, ultimately, profitably.
It's not unusual for public libraries to set aside a large section or even an entire room for young readers. But as the population ages, many librarians are pondering how to better serve older visitors.
Museums and galleries are much in the news, and they should be. They are a critical part of the public sphere, where people can meet, debate, contemplate, and converse. They are fundamental to democracy, to mass political movements, and to the modern evolution of art and science. They are places where urban crowds can discover not only their past but a new dignity and intellectual liberty.
