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Computers think, as you know, in ones and zeros. The reason for this is that if everything is either a one or a zero, it’s either “on” or “off.” A light switch is a highly digital input device because there’s a “one” position and a “zero” position. Dimmer switches, by contrast, are analog.
I’ve now visited with executive, marketing, and development leaders from over 11 different organizations in eight cities. I have learned many amazing and remarkable things that my colleagues are implementing across North America, but my attention keeps returning to one thing. Every organization has the same structure: unanimously in our institutions, marketing and sales are one team.
Anyone in the art market who was not already been paying attention to the social media platform Instagram had to sit up and take notice in April after the actor Pierce Brosnan visited the showroom of Phillips auction house in London. Mr. Brosnan snapped a selfie in front of a work he admired: the “Lockheed Lounge,” a space-age aluminum chaise longue by the industrial designer Marc Newson.
There is a great tension between the investments an artist makes to produce work and the living she extracts from selling art. It is a classic conundrum that many artists have to fund their own efforts for some length of time by an alternative means of support, and one major expense, especially for beginning or mid-career artists, is swinging travel expenses for residencies, art fairs, and international shows.
In the world of content marketing, almost every blog post has a hero image, and every social post has a thumbnail. Meanwhile, brands are trying to take over visual-heavy social media networks Instagram and Snapchat. And even though visuals are often overlooked, they significantly impact how we interact with the content we devour every day.
After putting the desktop web in the rear view mirror in Q2 2011, and eclipsing television in Q4 2014, mobile and its apps have cemented their position as the top media channel and grabbed more time spent from the average American consumer. In Q2 of 2015, American consumers spent, on average, 3 hours and 40 minutes per day on their mobile devices. That is a 35% increase in time spent from one year ago and a 24% increase from Q4 2014.
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably the most important part of the marketing process.
Native advertising—articles paid for and/or written by a brand that live on a publisher’s site—has emerged as a powerful and popular new advertising tool over the past few years. Media companies like BuzzFeed, The New York Times, The Wall Street Journal, and The Atlantic have all invested heavily in the creation and distribution of native advertisements on behalf of brands, with many charging over $100,000 for a native advertising campaign.
Brothers Fred and Mark Hajjar own a clothing company. And it’s pretty successful, generating about $3.5 million in revenue last year. So it’s reasonable to think they’d know something about fashion. But when I ask them about their design backgrounds, there’s an awkward pause.
The duo behind Smosh are every bit as big in the YouTube universe. The two friends, who met in sixth grade in Northern California, started posting parodic, self-mocking videos online in 2002. (Time has called them the "SNL of YouTube.") Three years later, they became an overnight phenomenon on the fledgling platform known as YouTube when they put up a video of themselves lip-synching the theme song to Pokemon.
